1 SKILL That Is HARD To Learn, BUT Will Pay Off FOREVER

Summary

• If your business isn't growing, recognize that it might be because you haven't developed the necessary skills yet, especially if you're relatively new to the industry.
• To assess whether your business vehicle is viable, check if others in your industry are succeeding. If they are, then success is also possible for you.
• Deeply understand the value and skills required for success in your industry. People who've been in it longer naturally have a more nuanced understanding.
• When clients aren't staying, it's often due to not making money, but the deeper issue might be the delivery and quality of your service or product.
• To improve your service, learn from someone doing it successfully. Understand their processes, from initial contact with clients to closing deals.
• Gaining certainty in your skills allows you to refute claims that your product or service doesn't work. This conviction only comes from personal experience or comprehensive knowledge.
• Real expertise comes from direct, repeated experience, which builds confidence and lends credibility to your services or advice.
• You can't shortcut the time it takes to gain mastery in your field. This time spent is often referred to as the "Rocky cut scene" period – a necessary phase of hard work and repetition before achieving significant success.
• Learn from both the successes and failures of others to accelerate your own path to success.
• Replicate successful models before you attempt to innovate. Earn the right to iterate by first mastering existing successful approaches.
• Offer value to learn from the best. If new to an industry, provide value in any capacity to learn from experienced business owners.
• The foundation of your skill set determines the height of your success. Invest time in building a broad and deep foundation to create greater potential for growth.
• Realize that successful people have usually put in significant, unglamorous work before their "overnight success." Commit to this process to build the skills and experiences that lead to greater opportunities.

Video

How To Take Action

I would suggest assessing if your business is viable by looking at others in your industry. If they're succeeding, it's possible for you too. Start building your skills by understanding what makes others successful. For example, if clients are leaving, it might be because your service isn't great. So, learn from someone doing it well. Visit them, see their process, and how they handle clients.

To be more confident in your business, get experience. You need to know your stuff inside and out. That way, you can be sure your service or product is great. Remember, you can't rush expertise. It comes from doing the same thing many times. This is what I call the "Rocky cut scene" period. It's hard work, but it's how you get better.

Here's a tip: replicate what works before trying to make it your own. Master what has already been proven to work. Then, once you're really good, you can start changing things.

To learn quickly, offer to help successful people in exchange for learning from them. It could be anything, like helping at the front desk or cleaning. This lets you be around smart business owners and pick up their skills.

Lastly, know that all successful people have done a lot of unseen work before they made it big. So, get ready to do the same. Spend time learning and practicing, and you'll build a strong foundation for your business. This will help you grow and succeed.

Just remember, the better your skills, the higher your success will be. Keep working hard and don't give up. It's all about putting in the time and effort to learn and grow.

Quotes by Alex Hormozi

"The reason you're not making money is because you're not that good"

– Alex Hormozi

"If you want to figure out how to how a chiropractor is doing well, go to chiropractors that are doing well and offer to work for free"

– Alex Hormozi

"Wise people learn from other people's mistakes and even better, they learn from other people's successes"

– Alex Hormozi

"Replicate before you iterate"

– Alex Hormozi

"The marketplace knows that they can delineate between who really has trench knowledge and who is pretending"

– Alex Hormozi

Full Transcript

what's going on everyone it is alex from rosa here from gym launch allen prestige labs you get 110 million dollars in revenue so if right now you're in a vehicle uh or a business and it's not growing the way you want to grow you're looking at other people who are doing the same thing as you and you want to do better or better than them or as good as them then i would like to share a kind of the nuggets from a conversation i had yesterday with an agency owner um who was kind of struggling with the same thing so they they're they're an agency owner they're in the real estate space and you've been doing this for a year and a half ish and he's like at what point do i throw in the talent switch industries right and this was an awesome conversation because um the honest truth is you're not that good that's why you're not making money like just like let that sit for a quick second like the reason you're not making money is because you're not that good and that's okay because it wouldn't be reasonable for you to be good because you just started right and started as in the business like you're not 30 years in the business you've been there for a year right and so like is it reasonable to believe that you can have a top one percent income only having been in a game where other people have been doing it for 20 20 years we're in the top one percent probably not right and so the question is then how do you how do you skip through that so the first is asking do i think that the vehicle that i am in is viable and so the easiest way to do that is look around and see if there are other people in the industry that are doing what you're doing and if they are succeeding that means that it is possible and therefore it is possible for you so the next piece is understanding the depth of the value and the skills that are required to be successful and so let me give you a quick example of this i'll give you a theoretical example and then i'll drive it home with the the real estate thing so for those of us in the you know the us we have one word for snow it's snow right um eskimos uh this is from what i heard they anybody any of you guys are eskimos you can let me know if this is true or false but from what i understand they have seven different words for snow all right it's because the different types of snow and you could reason that eskimos understand snow better than we do because it's literally all they have and so the nuance that they have for what snow is is more delineated right and so when i was talking to this um real estate agent agency uh i was like so why are your clients not staying on the obvious answer is they're not making money but he's like but he's like some clients we kill it with some clients we don't kill it for he's like i got one guy who's doing 250 000 a month um just using the leads that we send him and i was like right that's because of him and not you think about it i was like all right so what is that person doing that's different than the rest of your clients right he's like from what i understand i mean he's just it's just he's just calling him up and i was like that would be the same thing as looking at what i do all day and just saying yeah i mean alex just makes money just hops on meetings there's a little bit more to it than that right it's the depth of the understanding it's looking at the sky and saying oh it's white it's snowing right when in reality an expert says oh there's seven different types of snow and this is subtype a right if if you were to ask me how do i make you know like there's only free offers and non-free offers i'd be like no there's 19 types of ways to monetize the word free like oh alex might know more about that right it's because i have more volume the guys who are the eskimos see snow every day and so they've been doing it their whole lives and of course they have more delineation for what types of snow there are and so the solution for this particular owner was this is what i would recommend to him he may or may not do this but it will be the thing that will make him successful is i was like fly out to the guys who 250 000 a month off of your leads and soak up everything how many times does he call in what intervals what's the first thing he says on the phone what's the intonation how does he follow up right after the phone call where where does he meet them how soon does he meet them is the meeting in person is it a zoom call or is it is it you know is it a phone call is he setting up for someone else when they do show up what's the contract look like what does that conversation look like how does he walk around the room when he positions himself and presents the contract when he orders the houses for the showing how does he order them does he order the most expensive one first then something else second and then the one he wants to sell them like what's the process looking and then after the person says yes how does he close the deal out and make sure that he's getting paid he's like well i don't know any of that stuff it was like right and that's why you're not making money i was like if you were the top absolutely if you knew more about how to make real estate agents money we wouldn't be having this conversation because you'd be making them money right and so everyone's unwilling to do the thing which is to to plant the roots right you got to plant the roots deep and the only way to have that level of certainty because if someone says that to him these leads are crap right for example he could look back at them and say no they're not you're doing it wrong because he has the certainty and the conviction that he has done it and he knows that and that there's only two ways to have that level of conviction you can either be a sociopath and lie or you can have done it there is no other trick right like i can speak with confidence in saying that i know that gym launch is better at serving gyms because we have more seven-figure gyms than most people that have in their entire freaking franchises right i have 1500 success stories i know our stuff works right and so i can have that conviction like there's just there's no question about it i did 33 turnarounds for two years right two years i spend in my hotel rooms everyone forgets about that stuff like how do we learn how to sell supplements so well because i i would stand in front of a room of complete strangers and day after day after day i would close these rooms full of people to buy supplements right and the first six months i did it i didn't close anyone because i couldn't figure out how to sell them and then i stumbled into one success and then another success another success and then it became a system and it became so repeatable i could do it in my sleep right but we were like well what's the hack right now you can learn from somebody who's already learned that that's how you fast track success i was on the same call and there was a lady on there who who said um i might have been her but it was the point is if you can't learn from other people's failures then it means that you are literally going to have to make every single mistake yourself which is possibly the stupidest thing you can do like you obviously should learn from your own mistakes but wise people learn from other people's mistakes and even better they learn from other people's successes right i had someone yesterday who was on that same call say like well i don't know if that like what you're saying is is right for xyz i'm like who do you think has more perspective about snow this is your first winter i've been living in alaska for the last 20 years like i was like if you absolutely want to go make the mistake you can absolutely go make it i was like but it's stupid as right think about it and so to wrap this up in terms of like if you were not seeing the success that you believe that you are quote owed which you're not owed anything right then you have to you you are you are you earn the success and you get it through doing and it like i was talking to another guy yesterday who's an entrepreneur they're doing a few million bucks a month right and it was funny because hearing his story is the same story it's the same story that every successful entrepreneur has the same story so listen to it and if it's not your story then it's why you're not where you want to be every single successful entrepreneur has a rocky cut scene they have a two-year four-year six-year period of time where no one talks about it and they did the same thing over and over and over and over again and then finally they have mastery and then at that point they transfer that skill to a new opportunity a new vehicle and then they blow up overnight that's how it happens all right the guy that i was speaking with yesterday has an amazing selling system he's very good at building sales teams that are both outbound and inbound right great guy how did he learn how to do it he saw all these leads that were happening online all these opt-ins that no one was calling for for digital products and he's like and he was a good sales person at that point he said i'll bet you i can figure out a way to get these people to buy and what did he do he started picking up the phone and every day he would do hundreds of dials hundreds of dials to these lists that were just plowing through that no one was talking to and then he finally figured out how to get him to say yes to the first phone call and then he figured out how to set them for the second call and then he figured out how to make the offer on the next call and close them right but it took a all the time of learning how to sell which took him years and then he applied it to a new vehicle and then did more reps with his initial skill and then he learned a system and then once he applied that system he was able to show other people etc right he blew up for me i did 4 000 sales consultations 4 000 000 000 all right sales consults in person it's a lot and so so it's like when we talk about sales stuff the nuances are evident the difference between somebody who just talks about sales that you've seen in a video right and somebody that you can that someone's who's providing excessive value is because of the nuance that you only learn through repetition right from actually putting time under the bar which is the word that i use from the fitness space like you have to put your time under the bar there is no shortcut i was on a podcast where they were asking me they're like it seems like you've you've you know you've had this this great success really quickly quick is relative right but um he was like and if if the people who are listening want to shortcut that success what do they do and i was like you're not that's the answer you're not going to because the the skill is the base of the pyramids the foundation right if your foundation's this small because you only spent six months doing a rocky cut scene then the peak of that pyramid is small but you give me a base that's like this and it's hundreds of feet deep you can build a skyscraper taller than anything you've ever seen right but the foundation is the piece that no one can take from you no one can take my experiences from it right and the skills that were shaped from that and so right now if you're not seeing what you want to see it's because you haven't put the time in you have put the time into the bar you haven't gotten the reps and you haven't done the volume right and so if you see someone that is doing something better than you then go and observe and then execute right iterate sorry um replicate before you iterate go do it and then until you can do it as well as them don't change anything once you can do it as well as them or better than them then you've earned the right to iterate on someone else's system that is my advice so this was a passionate one for you it was just because it stemmed from so many conversations have culminated this if you want to figure out how to how a chiropractor is doing well go to chiropractors are doing well and offer to work for free all right now you're not going to work for free for me i get a dm i get two dms a day like hey man i'll work for free if i can just spend time with you no you have no value to provide to me don't ask right but there are other people who are who are probably closer you know i mean like go message bill gates and say hey bill uh you know i'll work really hard and i'll i'll stand next to you he's not gonna accept that like no person who's like really really making money is ever like because you're just going to literally take from them you have no value to provide right instead have value can provide which might be like working the front desk you might be cleaning the facility might be doing anything so that you can be around a business owner and then you can learn skills that you can then apply all right like when i when we did the gym turnarounds i worked the front desk for 33 different gyms it's a lot of gyms right and so i got a feeling for how how the floor is laid out how the lobbies need to be laid out how you can maximize your sales how you can have more guys selling in the same space right all those things happen because of time under the bar so i'm spending 20 years in alaska looking at snowfall after snow after snowfall and saying ah that's the detail oh when you pick up the phone say it like this right because i tried it that way it didn't work right and if you have to go ram your head on the wall and not learn from other people's mistakes that's dumb so yes moral of the story is put the time in you will you will achieve your success faster by taking the year or two of rocky cutscene and then blowing up look at how everyone else's successes they didn't blow up like they didn't they didn't just blow up right there's there's the rocky cut-scene period if you haven't had that period you probably won't blow up so just start putting the time in now to get your rocky cut scene done to have the skill that you can then apply to the new opportunity that arises the sales guys opportunities you figured out outbound calls where there's a huge gold mine right for me i figured out there apparently there's a lot of gyms who wanted to learn how to get customers right profitably i didn't know i figured everyone was opening their gym to full capacity i didn't know right and then it turns out a lot of people wanted to have that right um billy gene who i talk about all the time he did cold calling for three years or two years before he ever started marketing right that was the rocky cutscene period where he sharpened his sword that's where he learned how to sell right and so all of these things right look at your path look at the rocky cut scene that you have or haven't done and just get it done and then after that you'll build the base of the pyramid so you can have the peak that you want rather than consistently building off of a peak a foundation that's this big and never being able to pass five or ten thousand dollars a month right because you haven't earned it right and the marketplace knows that they can delineate between who really has trench knowledge and who is pretending and that's pretty much it so that's all i got for you happy wednesday keep being awesome catch you soon bye