2 Questions to Grow ANY Business

Summary

• When considering business growth, focus on how to increase the number of customers, boost their value, and reduce the risk of future loss.
• Every action in the business must contribute to attracting more customers, enhancing their value, or ensuring future stability.
• If an initiative cannot clearly demonstrate its impact on customer acquisition, customer value, or long-term sustainability, it's not worth pursuing.

Video

How To Take Action

I would suggest focusing on simple actions that can help you sell more to your customers. You can start by understanding what your customers really want and creating offers that are hard to resist. Here is what you can do:

• Look at what you're selling and ask customers why they love it. Use their words in your marketing to attract others like them.
• Bundle your products or services to increase their value. For example, if you sell books, create a package with a bookmark and a personalized note.
• Offer a loyalty program or discounts for customers who buy more. This encourages them to spend more each time.

Then, think about reducing risks to keep your business stable. Here's how:

• Get feedback from your customers regularly, so you know if they're happy or if something needs to change.
• Make a plan for what you'd do if something unexpected happened, like losing a big customer. This might mean having savings or other customers.

Remember, every action should help get more customers, make each one count for more, or keep your business safe for the future. If an idea doesn't do one of these things, skip it and try something else. This way, you'll make the most of your time and money.

Quotes by Alex Hormozi

"if you think about growing any business I just think how can we sell more customers"

– Alex Hormozi

"how can we make them more"

– Alex Hormozi

"how can we do it in a way that decreases the risk that it's not going to happen in the future"

– Alex Hormozi

"you want guaranteed lots of customers worth a lot"

– Alex Hormozi

"everything that you do in the business has to ladder up to that"

– Alex Hormozi

Full Transcript

if you think about growing any business I just think how can we sell more customers how can we make them more and how can we do it in a way that decreases the risk that it's not going to happen in the future so you want guaranteed lots of customers worth a lot that's what it is everything that you do in the business has to ladder up to that so if you can't say hey I think this is a really important initiative and you can't explain in very clear terms how it's going to get you more customers or how it's going to make each customer worth more or how it's going to guarantee that it keeps happening in the future don't do it