3 Laws of Advertising
Summary
- Anything is better than nothing. If you're doing no advertising, start doing something.
- Some things are better than others. If you are already advertising, look for ways to improve your efforts.
- Nothing works forever. When you find a strategy that works well, remember to keep an eye on the future.
- Always invest a percentage of your resources into trying new advertising methods. This helps you start another successful stream.
- Repeat this cycle to continue improving and adapting your advertising strategies.
Video
How To Take Action
Action Plan for Small Businesses and Entrepreneurs
I would suggest implementing a simple and effective advertising strategy by following these steps:
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Start Advertising: If you're not already advertising, begin with basic, low-cost methods. Use social media platforms like Facebook and Instagram. Post content about your product or service, share customer testimonials, and engage with your audience.
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Enhance Existing Efforts: If you’re already advertising, look for ways to make it more effective. Analyze what’s working and what’s not. Use tools like Google Analytics to track your campaigns and understand which ones bring the most traffic and sales. Optimize your ads based on this data.
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Prepare for Change: Understand that no advertising strategy works forever. When you find something that works, don’t become complacent. Keep looking for new trends and methods. Stay updated with industry news and be ready to pivot.
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Invest in Innovation: Allocate a small percentage of your budget to experiment with new advertising strategies. Try emerging platforms, such as TikTok or new features on existing platforms. Run A/B tests on different ad creatives and formats to see what resonates most with your audience.
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Cycle and Improve: Repeat the cycle. Continually review and improve your advertising efforts. Regularly measure your performance, learn from the data, and adapt. This keeps your strategy fresh and effective.
By following these tips, you can efficiently and cost-effectively enhance your advertising efforts and grow your business.
Full Transcript
so here are three laws of advertising that will always be true anything is better than nothing some things are better than others and nothing works forever and as long as you keep those three in mind then you can pretty much know what you have to do so if you're advertising well if you're doing nothing you need to do something if you are doing stuff you can do things better than you currently are and once you do start getting things that are working really really well you have to keep an eye on the future because they're not going to work forever and you always want to take a certain percentage to invest in the future of trying new things out so you can start another stream and then repeat the cycle
