$300k/Mo To $1.5M/Mo – This Advice Changed Everything…

Summary

• In 2017, shortly after getting married and shifting my business model from gym turnarounds to consulting, our second month's revenue hit $350,000, which was more money than I knew what to do with at the time.
• I attended an eight-figure mastermind, feeling out of place and underqualified, but Russell Brunson, among others, believed in my potential and encouraged me to aim higher.
• The most valuable lesson from mentors is getting perspective and beliefs that you lack on your own—this can be critical for success.
• At the mastermind, Alex Sharfen told me my business was a $100 million opportunity, which both shocked and motivated me; others advised me to focus and scale what was already working rather than start a new venture like a supplement company.
• The adage "when it gets easy is when you go hard" resonated with me deeply, emphasizing the importance of pushing harder during times of success.
• It's crucial to recognize your "fat pitch" moments—unique opportunities where your skills and circumstances align—and go all-in when they arise, learning from Warren Buffett's investment strategy to wait for the perfect opportunity.
• Most wealthy individuals concentrate their efforts in one primary venture until it succeeds massively; only afterward do they diversify into additional revenue streams.
• When I heeded the advice to scale my ad spend instead of branching out, my monthly revenue soared from $350,000 to $1.5 million in five months.
• Forge ahead vigorously when things are going smoothly in your venture, as this could be the limited period to generate substantial wealth, rather than prematurely seeking work-life balance.
• The key takeaway is to make the most of your prime opportunities—whether it's currently in front of you, coming up, or needs to be acted upon with more force—because that might be the foundation of your generational wealth.

Video

How To Take Action

I would suggest focusing on what's already making your business successful. Don't get distracted by starting new projects. Just like in my own experience, ramping up what's working, like increasing ad spend, can really grow your revenue fast.

A good way of doing this is by surrounding yourself with people smarter than you. Mentors can give you perspective and belief in yourself. They see potential you might not see. Look for opportunities to learn from those ahead of you.

Remember the adage that struck me: "when it gets easy is when you go hard". When things are going smoothly, that's not the time to relax; it's the time to double down on your efforts.

Focus on your "fat pitch" moments. These are rare chances where you have a hot opportunity. Go all-in just like the wealthiest people do. They concentrate on one thing until it works big before diversifying. Don't get it mixed up.

So, if your business is at a good place, or there's a huge opportunity in front of you, pour everything into it. Don't worry about balancing work and life just yet. Instead, work hard now to create wealth that can last for generations. This hard work now could set you up for life.

And remember, wait for the right pitch. Then knock it out of the park. That's how you make the most of prime opportunities in front of you, or coming up. Use these times to act with more force. It might just be the foundation of your generational wealth.

Quotes by Alex Hormozi

"I think it's so valuable to pay for mentorships and pay for people who are ahead of you to give you perspective that you lack"

– Alex Hormozi

"When it gets easy is when you go hard"

– Alex Hormozi

"You have to develop the skills so that when the opportunity presents itself you can knock it out of the park and step up to the plate"

– Alex Hormozi

"There are only a handful of opportunities that present themselves in the course of entrepreneur's career where you have the opportunity, you have the skill, and like basically the stars align"

– Alex Hormozi

"Most people who are very wealthy had one big pitch that they swung hard on"

– Alex Hormozi

Full Transcript

what's going on everyone i want to tell you a story that was really impactful for me earlier on in my life uh in my business career and it was when laila and i went to the pirates who have mastermind now if you've ever you know listened to my podcast or you've been on this channel um i've talked about this before but it was one of the most impactful experiences of my life and it was because i had multiple mentors who made more than me um speak belief into me and also made sure that i capitalized on the fat pitch all right and so i'll tell you how this went so i was laylee and i just got married this was 2017 may we had just gone from you know me almost losing everything to this business that we just shifted from a done for you flying out doing gym turnarounds to a consulting service um teaching other people how to do our model and we were doing we were like in our second month and doing 350 000 a month it was insane um and it was just layla me and an assistant over selling over the kitchen table it was absolutely bananas um i didn't even know we made more money than i knew what to even do with it was it was crazy you know we're living on 1200 a month and taking home 340 of 350 000 a month it was crazy and so anyways i got invited to an eight-figure mastermind and clearly if you're doing the math there i'm not making any figures and i felt like really out of place i was like are you sure you want me to come and he was like yeah dude you're gonna like he's like you're gonna blow past eight figures like really and so first person that spoken to me was russell which is why i'm always grateful for that and so he saw something in me that i couldn't see for myself which is why i think it's so valuable to to pay for mentorships and pay for um you know people who are ahead of you to to to give you perspective that you lack because a lot of times it's beliefs it's the things that you don't see that kill you right and that and that prevent you from succeeding and so anyways we get to this event i'm super nervous this because all these guys are like titan they're all doing you know 10 million 20 million 30 million and uh i think russell at the time i think they were doing 35 um to show you how long ago it was cause now i think they're doing 150. and uh i got up there it was finally my turn and i you know i wrote on the board and i told how our whole process worked and how much money our gyms are making on average and um jason fladland uh actually i'll start with what alex started says alex sharpen was in the room and he's like you have 100 million business right now and you don't even know it and i remember feeling like the air was sucked out of the room because i felt all of a sudden i was like really proud of what i had accomplished but all these guys made so much more money than me that they were they were like dude you need to like you need to step on the gas and i was like what they're like you've got a huge thing in front of you if you if you like like you need to take advantage of this and at the time i was saying how i was like okay we're making 350 a month and i want to start a supplement company and they were like why would you want to start a supplement company just double your ad spend because you're not spending anything on ads right now and i was like okay i guess i'll do that because i listen to these guys because i made more money than me i was like all right and so that was end of my end all so rather than starting another business i just kept doing the thing that i was doing which ended up being an amazing piece of advice for them to give me and i probably would have sabotaged myself i had not paid for that so it's like if you ever have the opportunity to spend more than you're probably comfortable with to be surrounded by people who make a lot more money than you you will almost always disproportionately and every time in my life i've always disproportionately moved up faster when i can surround myself and figure out i want them to speak into me and tell me what i cannot see right i'm like tell me what i'm missing what am i not seeing that you can see right because for whatever your business is right or whatever your skill set is i'm sure that there's if someone who's who's doing something that you are very good at you can immediately see what's going on it doesn't take it takes you two seconds right you're like oh this is what's wrong this is wrong this is wrong when i look at a business now i can be like oh this is the issue right it's immediate but when you don't have the context you just run your head in the wall wondering what's going on right so anyways after the um my little presentation was over jason flatland came up to me and he had done a hundred million dollars on webinars and i was like man this guy's super smart he was you know he was really aggressive and bright and i was like man we gotta figure something out um or i don't want to say anything stupid and so anyways he comes up to me and he said you need to 10x overnight and i was like what he said if you what you're saying is true and you're making jim's this much money he's like someone bigger than you who already has all your customer base is going to take everything you have and distribute it i was like what he's like they're going to take everything you have and just destroy you before you even have a chance and i just felt even worse after this right i feel this pit in my stomach and then he leaned into me and he said when it when it gets easy is when you go hard and i remember how much i was shaken by that and layla was right next to me and i was like when it gets easy is when i go hard when it gets easy is when you go hard i was like huh and the biggest gift i got from those guys there was that this was my fat pitch right there are only a handful of opportunities that present themselves in the course of you know entrepreneurs career where you have the opportunity you have the skill um and like basically the stars align right now that being said you have to develop the skills so that when the opportunity presents itself you can knock it out of the park and step up to the plate but when i listen to you know warren buffett and he talks about the investments right they they choose very sparingly what things they're going to invest in but when they do they back they load the truck up they go all in you know you find your sphere of confidence in and you just get pitches all day long right just like a baseball analogy you get pitched over and over but you have no strikeouts right there's no way to strike out you just have to wait and wait and wait until you get the perfect pitch that fat pitch that's in your sweet spot and then you step up and you knock it out of the park and if you look at the people who are the wealthiest in the world invariably the vast majority made their money with one vehicle they made all of their wealth or the vast majority of their wealth with one vehicle and then after they made their wealth then they diversified right and so this is one of the big issues that i feel like i see in the internet culture and the instagram culture is they're like you gotta have like they you know billionaires have seven you know revenue streams yes but they didn't have that to get there right now i have lots of revenue streams but i didn't have that building this right and so the idea is it looks much more like an umbrella you've got one straight path all the way up on one vehicle where you're all in invested which is your business most of the time or your career and then it balloons out then it umbrellas out and then you sprinkle those investments and other things because you're overly leveraged in one business but every single one of them most of the guys that you see all of them came from one one thing that made their money and then they sprinkled it out on top of the other vehicles and so um if you listen to garyvee even he talked about one of his biggest regrets was how when google ads were really cheap that he should have spent more for wine library and all of these things kind of collided at the same time in my life where i had you know i'm listening to gary he was saying you know i i wish i had spent more right and i had jason saying hey when it gets easy is when you need to go hard all these guys are going to take all your stuff and then you know scharfen's saying hey you've got 100 million dollar company and you don't even know it and then you know russell's like you're gonna blow past eight figures and all of this stuff was spoken into me when i was just a kid like you gotta understand like i didn't know anything like i knew nothing we're doing 300 a month and i was like holy crap like what is going on is this legal i don't want to mess it up like it's just like holy you know and um and so but because of their encouragement rather than a distract myself and start another business right all we did is we i followed what they said i i 5x my ads been and and then it just took off like a freaking rocket you know i mean we went from you know 350 to 1.5 million in the next like five months as in per month and so it was just blockers and i just listened to what they had said and so my my my take away from this and me sharing the story is that i don't know what pitches you have in front of you there are only a certain amount of times where we're going to get that fat pitch and i think we might the point of this video is that if it is easy for you right now this is the time to step up i was talking to some entrepreneurs that were younger not that long ago and they went from you know next to nothing i think not next to nothing i think they were doing that that sounds horrible what about to say so they were doing like one or two million dollars a year um i didn't mean it like that but their last month they they made like 20 or 30 thousand dollars in their last month of the year and then the next month they they hit this offer out of the freaking park and they uh they did three million and they did five million the next month in revenue i mean that's insanity i mean i've i've never heard of anything growing that fast without like a jv you know like some sort of joint venture thing like never in my life i've heard someone grow that fast and they were like yeah you know we're trying to like enjoy the fruits of our labor and you know kind of like not spend a ton of time on the business you know on the business and i wanted and i got to have the opportunity to be the the older person in the situation because i could see in them what i imagine people saw in me which was like you've got a hot one right now like you need to ride it hard like when like strike when the iron is hot right when the fat pitch comes you step up and you put everything you've got into it and so like this is not the time to try and figure out work life balance because you're going to have this finite window where you're going to make disproportionate amounts of money where you're going to make your generational wealth in this short gap and we just have to hope that when that opportunity presents itself we take full advantage right if you're going to california and during the gold rush in 1849 and you start panning for gold and you start getting gold that's not the time to say you know what i've made it i'm going to stay at home i'm only going to pan you know for gold an hour to a day um of course not right because you'd be like i got a pen i got to trade because it takes much gold out of this river is humanly possible it seems obvious to us from the outside but when you're in it you have all these other things that are going on in your mind right and the thing is is that opportunity like many are finite right there's a defined period of time where you're going to be able to ride that wave and be early on it and crush it and so most people who are very wealthy had one big pitch that they swung hard on and and then after they've made it then they sprinkle their other investments just don't try and reverse engineer the wrong sequence and so anyways hope this is valuable for you it was a huge moment in my life i don't know where you're at i don't know if your fat pitch is coming i don't know if it already came and you wish you'd swung harder or you're on the plate right now and the ball is right in front of you i don't know where you're at but hopefully this uh this story that changed my life um can help someone else so anyways lots of love keeping awesome i'll catch you guys on the flip side bye