4 Steps to Prove Yourself to Customers
Summary
- When starting out, capturing as much proof as possible is crucial.
- Recent proof is more compelling than old proof. Proof from last week is better than proof from five years ago.
- Visual proof is more convincing than textual proof. A picture showing weight loss is more powerful than just saying "I lost 20 lbs."
- High volume proof can be very effective. If you have 100 Yelp reviews, showing all 100 visually can be very impressive.
- Capture and showcase the pain that customers experience. Starting with their pain helps prospects relate and see the value in your solution.
- Combining these elements will make your proof more compelling and convincing to potential customers.
Video
How To Take Action
Implementation Strategies for Small Business, Entrepreneurs, and Personal Growth Seekers
I would suggest implementing these strategies right away to see quick and impactful results.
Capture Recent Proof:
- Start by collecting testimonials and success stories that are recent. Reach out to your latest customers or clients and ask them for feedback. Even a short video or a quick text testimonial holds more weight if it's recent.
Use Visual Proof:
- A good way to make testimonials more powerful is to use pictures or videos. If you have a before-and-after scenario, make sure to capture and share those images. This makes the impact of your results more tangible and believable.
Show High Volume Proof:
- If you have lots of reviews or testimonials, don’t just let them sit there. Compile them in a visually appealing way. For example, take screenshots of all your positive Yelp reviews and display them prominently on your website or office. The sheer volume will impress potential customers.
- Highlight Customer Pain:
- When collecting testimonials, ask your customers to describe the problems they were facing before using your product or service. Start your stories with these pain points. When potential customers see that others had similar issues, they will be more likely to relate and trust that you can help them too.
By focusing on these low-cost and high-value strategies, you can make your testimonials far more compelling. This will help build trust with potential customers quickly and effectively.
Full Transcript
when you're starting out you want to capture as much proof as humanely possible I'll give you four very good things that you can do to make your proof more compelling number one recent proof is better than delayed proof so if proof was 5 years old proof that's from last week is going to be more compelling second is you want it to be as visual as possible someone saying hey I lost 20 lb is not as compelling as the picture of them losing 20 lb the third component for proof that I'll give you is you want high volume and the nice thing is that most businesses actually have a lot more proof than they know they do they just never capture it if you have 100 five reviews on Yelp that's like a mediocre Yelp account but if I screenshot a 100 of those and then I frame them and I put them on my Lobby wall from floor to ceiling it's overwhelming the amount of proof that is and the fourth element of proof is that you want to capture pain the pain relates to the customer or Prospect where they're currently at if you start with pain they relate to the person and then you can take them through the story of them getting the results
