4 Ways To Turn YT Viewers Into Customers

Summary

• On YouTube, there are four key conversion points: the video description, the profile link, the pinned comment, and in-video integrations or CTAs. Always include all four in every video.
• Think of my YouTube videos as traffic banners, with the description acting like ad copy. This mindset helps maximize the video’s potential.
• If you want to run a giveaway or a specific CTA, make it the pinned comment. The pinned comment will stay in place, even if the description changes.
• Create a checklist to ensure every video includes all four conversion points. This consistency ensures effective engagement.

Video

How To Take Action

I would suggest implementing a four-point checklist for your YouTube videos. Whenever you publish a new video, ensure you include these key conversion elements: the description, your profile link, a pinned comment, and in-video CTAs. This is low-cost and doesn't take much time but can significantly boost engagement.

A good way to think about your videos is as traffic banners. Imagine your video description as ad copy that draws viewers in. Craft your descriptions to communicate the essential message or offer you want people to notice. This doesn't just improve engagement; it helps you stay organized and clear on your goals for each video.

For any special calls-to-action, such as giveaways, pinpoint them as the pinned comment. Pinned comments are reliable because they remain fixed at the top of the comment section, unlike video descriptions which might change. This ensures viewers can easily find and participate in your offer or campaign.

Create a simple checklist to help you remember these steps for every video. Before hitting publish, check that each element is in place. This consistency will make your YouTube strategy more effective without requiring a large investment of time or money.

Full Transcript

some people don't know this on YouTube you've got four conversion points number one the description of every video number two you have your profile with link number three is you have pinned comment and number four is you have in video Integrations or ctas you want to think about all four make yourself a little checklist that for every video you always have all four I see my YouTube videos across my whole Channel as just traffic banners and then the description is basically like my ad copy underneath if you want to have specific ctas like hey you want to give a giveaway make that the pin comment because the pin comment won't get deleted but the description will when you do the con change all that way you have a little bit of both little tip sky for you