5 Steps to Pick the Perfect Customer
Summary
- I filter down my target audience using five frames: age, gender, profession, their problems, and their passions.
- I pick at least three of these frames to narrow down my avatar. For example, "35-year-old male accountants who are bored at their jobs" is specific enough.
- If the description is too broad, like just "35-year-old men," it won't be effective.
- I imagine a room filled with the specific type of people I want to help. This visualization helps to create a clear picture of my audience.
- It's important to make sure the audience knows I'm speaking directly to them by being specific with my descriptions.
Video
How To Take Action
I would suggest implementing the five frames to really dial in on your target audience. Start by identifying the age, gender, profession, problems, and passions of the people you want to reach.
A good way of doing this is:
Identify at least three of the frames for your target audience. For example, if you’re aiming at "35-year-old male accountants who are bored at their jobs," you’re specific enough to make an impact.
If your description is too broad, like just "35-year-old men," narrow it down further. Add more details such as their profession or a specific problem they face, like "35-year-old men who are recently promoted managers struggling with leadership."
Next, visualize your audience:
Imagine a room filled with the specific type of people you want to help. Picture their daily lives, their struggles, and what excites them. This way, you can better understand how to connect with them.
Make sure your language and content speaks directly to them. Use phrases and references that resonate with their unique experiences.
Keeping it simple will save time and deliver the biggest impact. Once your audience feels spoken to and understood, your message can cut through the noise and truly reach them.
Remember, the more specific you are with your audience, the more effective your communication will be. Use this strategy to set up your marketing, emails, and even product development to attract the right customers or audience members.
Full Transcript
five kind of frames that I think through to narrow down my avatar I've got the age gender profession got their problems or their pains and then we've got their interests or passions and so what we do is you want to pick three so if I'm looking for 35-year-old men it's not narrow enough right or if I just said 35-year-old it's not narrow enough so 35-year-old male accountants who uh are bored at their jobs great well that's a pretty clear Avatar now I can get even narrower by adding more but you have to have at least three so think about it this way from a visual perspective if you could fill a room with just a certain type of person that You' get excited to go in there and help them what does that room of people look like what are they interested in what are the problems they're suffering from what what's their job now you could do the same thing and not have the profession so if I said 45-year-old women who are struggling to move up in the workplace okay that's at least three so you just want to get narrow enough that they know you're talking to them
