$5 VS $50,000 Product

Summary

• People value lipo more than a $5 weight loss PDF because the results are immediate and require little effort.
• With lipo, you pay $50,000, but they do all the work while you sleep, and you wake up instantly thinner.
• The PDF is cheaper, but there's a perception you won't use it effectively, so its value seems low.
• Lipo requires no sacrifice like giving up Taco Tuesdays or feeling awkward at the gym, which adds to its perceived value.
• Time costs matter; results from lipo are fast compared to the year it might take with the PDF plan.
• Effort costs like waking up early, diet changes, and exercise are weighed against the ease of a quick procedure.
• The instant results and lack of personal effort make expensive solutions more attractive than low-cost options.

Video

How To Take Action

I would suggest implementing strategies that focus on perceived value and ease of use in your business or personal growth journey. Start by identifying areas where you can offer immediate results with minimal effort from your customers or yourself.

A good way of doing this is by making your products or services more appealing by emphasizing their convenience and time-saving aspects. For instance, if you're running a business, consider offering ready-to-use solutions or quick-start guides that help clients achieve results faster without a steep learning curve.

For personal growth, break down your goals into manageable steps that require less sacrifice and effort. This could mean setting up a simple morning routine or using tools that streamline your tasks, so progress feels immediate and rewarding.

Emphasize value by highlighting success stories, testimonials, or before-and-after examples that showcase quick wins. This builds confidence and helps others (or yourself) see the tangible benefits of the options you provide, even if they require some initial effort.

Lastly, make it easy for people to start. Offer low-cost trials or quick wins that give a taste of the potential outcomes and create a sense of achievement early on. This approach increases perceived value and encourages ongoing engagement with your product, service, or personal goals.

Full Transcript

why is it that a PDF is $5 about how to lose weight and Lio section is 50 Grand if I think about the PDF when I make the purchase do I really believe that I'm immediately going to lose weight probably not and so there's a huge discount that I'm going to put on the value of the PDF because I don't think I'm really going to do anything with it whereas lipo section if I pay it they're going to put me to sleep they're going to rip this fat out so the perceived like of achievement significantly higher on the lipo suction for time delay this one I might have to work out for a year in order to see the results the lipo suction I go to sleep I wake up I'm thin much faster and then effort and sacrifice well I'm going to have to sacrifice taco Tuesdays nights out with the girls have to sacrifice sleeping in sacrifice my weekends and the effort is I now have to wake up early I have to eat food that I don't like I'm going to have to be sore I'm going to have to feel stupid because I don't know how to exercise there's a lot of cost with that compared to you just wake up and you didn't do anything for that reason one thing's $5 the other thing's 50 Grand