Alex & I Have Different Skills

Summary

• I transitioned to focus completely on acquisition.com, while Alex is handling his big projects like his new investment in school and upcoming books.
• My role involves overseeing all aspects of advertising, marketing, and copywriting for acquisition.com, tasks Alex used to do given his 12 years of experience.
• Alex and I have divided our responsibilities; he concentrates more on content creation, while I manage the day-to-day leadership and communication within the company.
• Shifting these roles has been enjoyable and a learning experience, as I've watched Alex and now get to apply his strategies firsthand.

Video

How To Take Action

I would suggest implementing three main strategies based on my lessons from acquisition.com.

First, delegate and divide roles effectively. If you're an entrepreneur or a small business owner, it's crucial to identify who does what best. Like how Alex and I split our responsibilities, assign tasks based on each person's strengths. For example, if someone excels at marketing, let them handle it and focus your energy elsewhere. It’s low-cost, just requires honest conversations and a clear plan.

Second, learn by observing and doing. I learned a lot from watching Alex for 12 years. If you lack expertise in an area like advertising or copywriting, find a mentor or online resources you can study. Watch closely, take notes, and then apply what you've learned. This method doesn't cost much and can be incredibly effective. Platforms like YouTube, free webinars, and blogs are great places to start.

Lastly, communicate consistently with your team. Clear communication is vital for smooth operations. Regular check-ins and updates ensure everyone is on the same page and can help prevent misunderstandings. Make a habit of brief daily or weekly meetings, which keeps costs minimal and productivity high.

By dividing roles, learning through observation, and maintaining open communication, you can run your business more efficiently and focus on growth without significant expenses.

Full Transcript

we were co-ceos right and we started acquisition. comom I'm the CEO of acquisition. comom and Alex has focused much more on content not in the quarterly not in the leadership anything but I am the one who communicates with him mostly on things that are happening in the business the kind of deal was like he's going to do this big investment with school and he's going to go all in on his books and this huge thing that he has planned for next year with that I'm going to go completely all in on acquisition. comom now I'm doing all the ads I'm running all the marketing I'm watching all the copy and that's been something that he always did because it was his brand he has 12 years of experience in that that I do not I've watched him do it and now I'm doing it which is really fun honestly