All Successful Brands Do This
Summary
- I usually wear Chanel, which people see as a symbol of luxury. When they see me in Chanel, they link me to luxury too.
- My husband Alex talks a lot about business, marketing, and sales. He wears an acquisition.com tank top while doing it.
- Even though acquisition.com doesn't make business content, people still see it as a business expert because Alex wears their tank top.
- A brand is the link between two things. For a brand to work, the audience must already know one of the things being linked.
Video
How To Take Action
I would suggest implementing a relatable and recognizable brand strategy to enhance your personal or business growth. Here are some steps to achieve this:
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Leverage Existing Associations: Start by identifying something your audience already knows and trusts. For example, if you’re often seen with a popular product or in a notable location, use that as part of your brand. This low-cost method can instantly elevate how people perceive you or your business.
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Consistent Visuals: Wear clothing or accessories that reflect the image you want to project. Like me wearing Chanel for luxury or Alex wearing an acquisition.com tank top to link to business expertise, you can choose a specific item that represents your desired brand. This can be an outfit, a logo, or even a specific color scheme that you always use.
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Create Content: Frequently share content that aligns with the brand image you want to create. This could be social media posts, blogs, or videos. If you are an expert in a field, make sure to use visuals that repeatedly link you back to that expertise.
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Engage With Your Audience: Interact with your audience on platforms where they already are. This builds recognition and trust. Reply to comments, talk about your niche, and make sure your brand is consistently represented in all interactions.
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Utilize Partnerships: Collaborate with already established brands or influencers that align with your desired image. This helps you tap into their audience and build your own brand recognition without significant costs.
By focusing on these recognizable and consistent touchpoints, you can effectively build a strong, relatable brand without spending a lot of money or time.
Full Transcript
ironically I'm wearing Chanel right now say I meet somebody off the street they associate Chanel with expensive luxury now they meet me I'm wearing Chanel they associate me with expensive luxury another example my husband Alex so he talks about Business Marketing sales offers when he's talking about these things he's wearing an acquisition. comom tank top so even though acquisition. comom does not make content about business Alex makes content about business wearing an acquisition. comom shirt and by proxy people associate acquisition. comom with being an expert in business brand is the association between two or more things in order for a brand to be successful the audience that the product is being presented to must know one of them