Always Keep Your Promises (It’s More Important Than You Think)

Summary

• When starting a company, you make a promise to solve a specific problem.
• Anyone can make a promise, but building a business is about delivering on that promise.
• Many internet marketers switch their offers every 6 months because they fail to deliver on their initial promises.
• Constantly changing offers can indicate a lack of skill in product development and delivery.
• Consistent failure to keep promises can lead to a degraded reputation.
• Focus on developing the skills to make and keep promises, like recruiting, hiring, and managing a reliable team.
• Stop trying to find new leads and instead focus on delivering what you initially promised to your customers.

Video

How To Take Action

I would suggest implementing a few key strategies to focus on delivering what you promise to your customers, rather than constantly chasing new leads. This approach will save you time and money while building a strong reputation.

1. Refine Your Offer: Take a step back and look at your initial promise. Understand who your customers are and what specific problem you said you would solve. Stick to that promise and make sure your product or service consistently delivers on it.

2. Skill Development: Invest in developing the skills necessary to deliver on your promises. This includes product development, delivery processes, and building a reliable team. You don't need to spend a lot of money here; there are many free and low-cost resources online to help you learn these skills.

3. Recruit and Manage a Team: Learning to recruit, hire, and manage a team is crucial. Start by outlining the skills and qualities you need in your team members. Use platforms like LinkedIn or local community boards to find talent. Working with a reliable team ensures you can consistently deliver great results.

4. Feedback Loop: Gather feedback from your current customers to understand where you might be falling short. This can be as simple as sending out a survey or having a brief phone call. Use this feedback to improve your products or services.

5. Customer Relationships: Build a stronger relationship with your existing customers. Keep in regular contact, provide updates, and show them how you are working to better solve their problems. This approach will turn your customers into loyal advocates and reduce the need to chase new leads continuously.

Focus on these steps to build a better reputation and a more sustainable business by consistently keeping your promises.

Full Transcript

in the beginning when you start a company you make a promise fundamentally that's how you enter Marketplace you say I'm going to solve this problem that is my promise to you all right and anyone can say that what builds the business over the long term is your ability to deliver on that promise otherwise it's the same reason you see all these internet marketers Who start a new business every 6 months and the new business is they're like I got to find the next offer because they're so frontend obsessed because they never figure out what was wrong with your first offer people bought it the problem is you couldn't deliver on it if you see the same guy Chang ing up his offer every 6 months is because he doesn't know how to keep his promises he lacks the skill of product he lacks the skill of delivery he lacks the skill of being able to recruit hire manage a team that can deliver consistently and so honestly what happens to that person over time their reputation gets degraded he just sells whatever is hot and many of you are that person and so you keep trying to find new ways to get leads when you just can't keep your promises