Always Start For Free

Summary

• Always start by giving your product or service away for free, especially if you're new with no track record. This helps remove any risk for the customer and lets your product do the talking.

• Understand that when you're starting out, you lack brand, reputation, and trust. By taking the initial risk yourself, you allow potential customers to experience your offering without hesitation.

• Make sure you have enough resources to provide your product for free. If you don't, find ways to minimize your expenses like driving Uber or living at your mom's house until you can afford to give it away.

• After the initial free experience, focus on gathering feedback. Ask those who used it if they'd be willing to pay for it in the future, as this indicates real demand and value.

• The goal is to let the product prove itself and later transition from free trials to paid experiences based on the trust and value you have built with customers.

Video

How To Take Action

I would suggest starting by offering your product or service for free. If you’re new and nobody knows you yet, letting people try it out is the quickest way to build trust without them worrying about costs. This way, your product can prove its worth without you saying a word.

Since you’ll be removing the risk for customers, make sure you have the resources to offer this free experience. If funds are tight, consider driving Uber or cutting down your living expenses so you can afford to give your product away at no charge. It’s about creatively finding ways to support this initial phase without going broke.

Once people have tried your product or service, gather feedback. Ask them if they’d think it’s worth paying for in the future. This will tell you if there’s genuine demand and help you understand the real value of what you’re offering. Listening to their responses will guide your next steps in improving your product and service quality.

After building trust and recognition by giving your product for free, transition to a paid model. Use the feedback and proof of value you’ve built through these free experiences to confidently set a price that reflects both your product’s value and the trust you've established with your customers. This gradual process helps ensure that your business grows sustainably and effectively.

Full Transcript

you always start by giving away it's just how it works because you have nothing to stand on there's all the hidden costs associated with doing new business with someone and you have no track record and no brand and no reputation and so you have to basically take all risk away from a potential customer by just taking the risk on yourself and believing that the product is going to do some of the selling for you after they try it if you have nothing to your name you're going to have to have enough to at least have product to give people I'm going to assume you at least have that if you don't drive Uber live at your mom's house and then eventually you know have enough money that you can give it out for free right give it away for free see if they use it and ideally at some point you have to start asking like would you pay me money to keep using it