Be Careful With Your Brand…

Summary

• Brand is a series of associations, and who you partner with affects your brand image.
• If your brand partners with someone you think is bad, your brand can suffer by association.
• Always have veto power over your brand associations to protect your image.
• Ensure you have the rights to pull out if a partnership goes against your brand values.
• Never sign away control over your likeness, content, or any aspect of your brand.

Video

How To Take Action

Protect Your Brand

I would suggest implementing strong relationships with partners who align with your brand values. This helps maintain a positive image.

Make sure you have the ability to veto any partnerships or associations that don’t fit your brand. This is a powerful way to control how others see your brand. Always have it in writing that you can pull out of any partnership if they decide to work with someone that doesn’t match your values.

Maintain Control

Never give up control of your brand. Keep the rights to your likeness and content. If you sign this away, you might end up associated with brands or people who could hurt your image.

Simple Steps

1. Check Partners: Before partnering, look into who they work with. Choose ones that match your values.
2. Veto Power: In any contract, include a clause that lets you leave if they make any questionable associations.
3. Control Rights: Always keep ownership of your likeness and content. Never sign these away.

These steps don't require much time or money but can save your brand from unwanted associations and help you maintain a positive image. This approach ensures your brand stays strong and true to your values.

Quotes by Leila Hormozi

"Brand is basically a series of associations"

– Leila Hormozi

"My brand becomes shitty through Association"

– Leila Hormozi

"You always want to have as somebody who has a brand is veto power of your brand"

– Leila Hormozi

"If they make a decision to associate with a brand that you do not want to be associated with you need to have the rights to just completely pull out"

– Leila Hormozi

"I would never ever ever in my whole life sign away my life"

– Leila Hormozi

Full Transcript

brand is basically a series of associations if I associate my brand with a company but now they partner with somebody else who I think is a shitty person or shitty brand my brand becomes shitty through Association so I think one thing that you always want to have as somebody who has a brand is veto power of your brand meaning if they make a decision to associate with a brand that you do not want to be associated with you need to have the rights to just completely pull out and have them take all their materials away I would never ever ever in my whole life sign away my life likess my content nothing