‘Beast Games’ Just Wrapped Up
Summary
- Even if you're the biggest in your field, like MrBeast on YouTube, it's smart to explore new platforms to reach more people.
- Prime has over 300 million active subscribers, offering a fresh audience that might not overlap with your current followers.
- As a marketer or content creator, distribution is key. Diversifying where you share content can lead to substantial growth.
- MrBeast's appearance on the Joe Rogan podcast expanded his brand by reaching an older audience who weren't previously aware of him.
- This example shows that tapping into different platforms can expose you to new groups of people you might not have considered before.
Video
How To Take Action
I would suggest implementing strategies to explore new audiences through different platforms. Even if you're doing well on one platform, like YouTube, think about where else you can reach people. A good way of doing this is to find a platform that has a large user base you haven't tapped into yet, just like MrBeast did with Prime, which has over 300 million active subscribers.
Start with platforms that are easy and cheap to access. It takes little effort to create profiles or distribute existing content to these platforms. This could mean appearing on a podcast or posting on a social media site you don't normally use. You could even guest write for a blog in your niche.
Additionally, consider joining conversations or collaborations that can introduce you to different demographics. For example, if your usual audience is younger, try to engage with activities that attract an older crowd. This can be a quick win for expanding your reach significantly without spending a lot of money or time.
Remember, distribution is key. By diversifying where you share content, you can significantly grow your audience. Think of each new platform as a way to tap into fresh groups of people, much like MrBeast did on the Joe Rogan podcast. Embrace these opportunities and watch your audience expand.
