Being An Influencer AND a Co-owner

Summary

• I act as my own influencer because I can trade both capital and media presence.
• When you get money from traditional investors, you trade equity for one-time media because you have to spend that money on advertising.
• I offer more value by giving capital and my growing media presence, meaning businesses still get traffic even after spending the initial investment.
• This approach results in a permanent increase in media reach for a one-time equity trade.
• More deals like this will happen in the future due to changes in how media works.

Video

How To Take Action

I would suggest implementing strategies to act as your own influencer. This means leveraging your own media presence to grow your business without having to spend large sums of money on traditional advertising.

Start Small:
Begin by creating content that showcases your expertise and value. Use social media platforms like Instagram, Facebook, or TikTok to share tips, stories, and behind-the-scenes looks at your business. These platforms are free and have a wide reach.

Consistency is Key:
Post regularly. Consistency helps build a loyal audience over time. Aim to post at least once a day to keep engagement high.

Collaborate with Micro-Influencers:
If you're not confident in your media presence yet, collaborate with micro-influencers in your niche. They often charge less and can give you access to a targeted audience.

Leverage User-Generated Content:
Encourage your customers to share their experiences with your product on social media. Share their posts on your platforms to build credibility and community.

Repurpose Content:
Use the same content across multiple platforms to save time. For example, a blog post can be turned into several social media updates or a video can be shared on YouTube, Instagram, and TikTok.

Analytics and Feedback:
Use free tools like Google Analytics and social platform insights to see what type of content performs best. Adjust your strategy based on this feedback to maximize your reach and engagement.

These actions don't require much money but can greatly increase your visibility and, ultimately, your sales. By becoming your own influencer, you trade your time and effort for a permanent increase in media reach.

Full Transcript

why do I act as my own influencer as a co-owner of school the original plan is you trade that Capital that you get from a nameless faceless investor and then you trade that for media to grow the company I will also give you that Capital but in addition to that I am a growing media asset and so in a year I will also have grown and you won't necessarily have spent the money and I can consistently still drive traffic after you spent the money that I've put in to begin with one is a permanent give of equity for a temporary increase in media whereas I am a permanent increase in media for a permanent trade of equity I think far more deals like this will be done in the future because of the changing nature of media