Biggest Marketing Hack for Businesses
Summary
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We invested in a business that initially relied heavily on Facebook and Instagram paid ads for traffic. However, the costs became too high, and they stopped getting enough leads.
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A significant factor we discovered was that the founder's YouTube content played a crucial role. Around 95% of buyers watched these videos before booking a call.
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Emphasizing content creation, whether made by you or your company, is vital. The benefits are undeniable, including lowering marketing costs, generating more leads, and increasing customer lifetime value.
- Regularly creating valuable content can significantly impact your company's growth and success.
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How To Take Action
I would suggest implementing a strategy that focuses on creating content, just like we saw in the business example. Start by making videos or posts that share your expertise and insights. This doesn't need to cost much; you can use your phone and free editing tools.
A good way of doing this is to regularly post on YouTube, which is an effective platform to engage your audience. Make sure your content answers questions, solves problems, or tells your story in a relatable way. This keeps viewers coming back to learn more from you.
Emphasize consistency in content creation. Set a goal to release new content weekly. This can help you build a library of resources that potential buyers will refer to before making a purchase, just like in the example where 95% of buyers watched the videos first.
Additionally, share this content on your existing social media channels to maximize reach. Engage with comments and feedback to create a community around your content. The more interaction you have, the more loyal your audience will feel.
By doing these things, you can reduce marketing costs and increase the number of leads without relying solely on paid ads. Plus, engaging content boosts customer lifetime value as they feel more connected to your brand.
