Biggest Marketing Hack for Businesses

Summary

• When we acquired a business, we learned that it primarily relied on Facebook and Instagram ads for traffic.
• About a year and a half into our investment, we noticed marketing costs spiked and leads dropped, which signaled a problem.
• We discovered that the previous founder had been creating YouTube content and had been the face of the business, which we initially overlooked.
• It turned out that roughly 95% of purchasers had viewed his YouTube videos before scheduling a call with the company.
• From this experience, I learned content creation is vital for a business, regardless of who makes it.
• Producing content like YouTube videos can significantly decrease marketing expenses and increase the number of leads.
• Additionally, content creation contributes to growing the lifetime value of customers by building a connection before they even interact with the company.

Video

How To Take Action

• Start creating content that showcases you or your business like YouTube videos.
• Make sure this content is interesting and helpful so that it can make a real connection with viewers.
• Don't worry about who makes the content, just focus on that it represents your business and values well.
• Keep an eye on your marketing costs and the number of leads you're getting to measure the impact of your content.
• Remember, this can be a cheaper way to reach people compared to paid ads.
• Watch how your relationship with customers grows when they learn from your content before they buy anything from you.

Quotes by Leila Hormozi

"All of a sudden the cost of marketing started getting really high and they were not getting as many leads"

– Leila Hormozi

"Something that we didn't know that the founder had been doing that they stopped doing because they didn't know how important it was"

– Leila Hormozi

"He actually would make YouTube content and he was also the face of the business"

– Leila Hormozi

"Something like 95% of buyers had watched his YouTube videos before they booked a call"

– Leila Hormozi

"It's undeniable the evidence that it will make your company better"

– Leila Hormozi

Full Transcript

we had a business and when we took that business on they said that all of their traffic was coming from essentially Facebook and Instagram paid ads a year and a half into our investment all of a sudden the cost of marketing started getting really high and they were not getting as many leads we're like what has changed something that we didn't know that the founder had been doing that they stopped doing because they didn't know how important it was he actually would make YouTube content and he was also the face of the business and we found out that something like 95% of buyers had watched his YouTube videos before they booked a call I don't think it matters if it's you making it if it's your company making it or what but like it's undeniable the evidence that it will make your company better one it lowers marketing costs it gets you more leads and then on the back end it increases your lifetime value