Brand Is Just Teaching
Summary
- Branding is like teaching; it connects something familiar with something new.
- With enough repetition, people can associate my hand with water or other beverages.
- My branding goal is for people to link me with great value, long-lasting goodwill, and money.
- A strong brand guides customer behavior and influences their actions.
Video
How To Take Action
I would suggest starting by identifying what you are already known for. Think about what customers or friends come to you for advice or help with. This is your current "brand." To build on this, connect your brand with something new you want to be associated with. For example, if people know you for being trustworthy, you could start sharing tips about money management to link trust with financial advice in their minds.
To make branding stick with repetition, make sure you use the same message again and again. Like, if you want to be known for quality products, use the phrase “top-notch quality” in your social media posts, emails, and conversations.
A good way of influencing customer behavior is to show examples of what you want them to do. If you want them to see you as a value provider, always give more than expected. Add a little extra to your product or give an additional piece of advice in your service. This way, they will start associating you with great value.
Lastly, always be consistent in your actions and messages. If you're branding yourself as someone who offers great value, make sure that everything you do aligns with that. Offer useful content, be generous in your deals, and demonstrate that you are there for the long haul with your customers.
Remember, branding isn’t a one-time thing, it's every time. So, keep teaching people what you stand for through your actions and words, and with enough repetition, they will start associating you with the qualities you want to portray.
Quotes by Alex Hormozi
"brand is basically teaching it's associating something people know with something they don't know"
– Alex Hormozi
"the hand is a beverage thing"
– Alex Hormozi
"I like thinking about it that way because what do I want people to associate me with"
– Alex Hormozi
"I want people to associate me with tremendous value"
– Alex Hormozi
"I want them to associate me with money"
– Alex Hormozi
Full Transcript
brand is basically teaching it's associating something people know with something they don't know and we associate these things enough that eventually I can remove this and then you'll associate water with my hand if I do that enough times and I have you know water and coffee and whatever then you might generalize and say the hand is a beverage thing I like thinking about it that way because what do I want people to associate me with I want people to associate me with tremendous value I want people to associate me with long-term Goodwill I want them to associate me with money when you have a brand a brand is put on something to direct someone's Behavior
