Bud Light’s Big Brand Mistake
Summary
- The collaboration between Dylan Mulvaney and Bud Light sparked a lot of press.
- This advertisement was effective because it informed many people about Bud Light.
- Advertising is about making people aware of a product; this was achieved successfully.
- Branding is the association people have with the product after seeing the advertisement.
- The advertisement was good in terms of getting the word out but bad for branding.
- Many customers disliked the pairing, which hurt the brand's image.
- Due to this bad branding, sales dropped and the business suffered a net loss.
- To recover, Bud Light partnered the product with elements that resonated better with their audience.
Video
How To Take Action
I would suggest implementing a few key strategies to improve your business or personal growth. First, focus on effective advertising. This means letting people know about your product or services without spending a lot of money. Use social media channels to share engaging content or run low-cost ad campaigns. Make sure your message is clear and reaches as many people as possible.
A good way of improving your branding is to understand your audience better. Learn what they like and dislike by observing their reactions and feedback on your existing promotions. Pair your product with things or themes that resonate well with your audience. This will help make a stronger, positive impression.
If you’re a small business, try collaborating with influencers or personalities who are popular with your target audience. This can help you gain more visibility without spending much money. However, choose partners who align well with your brand values to avoid any backlash.
For those interested in personal growth, apply these strategies to your personal brand. Share your skills and achievements on platforms like LinkedIn or Twitter to increase awareness of your capabilities. Also, be mindful of the associations people form with your personal brand. Make sure your actions and the content you share consistently reflect your values and goals.
Lastly, always measure the outcomes of your advertising and branding efforts. Track changes in customer behavior, sales, or engagements to understand what works and what doesn’t. This way, you can continually refine your strategies and drive better results.
Full Transcript
some of you guys may have seen this this is Dylan mulany doing a collaboration with Bud Light there's a lot of press on this advertisement this advertisement was actually a great advertisement and you might might think I'm crazy but it was this is a great advertisement because it let a lot of people know about their stuff it let a lot of people know about the product about Bud Light by the way if you're curious that is the definition of advertising not branding advertising is letting people know about your stuff branding is the pairing that occurs as a result so it was good advertising but bad branding many customers hated this pairing lots of people found out but a lot of people hated it good advertising bad branding and so as a result of this bad branding people not liking the pairing fewer people bought the product which netted a loss for the business and so to fix this budl paired the product with stuff the audience liked
