Building a Personal Brand as an Employee
Summary
- As a brand, it's beneficial to undersell your demand because this builds Goodwill and establishes trust with your customers.
- When you make a modest request after initially underselling, you're more likely to get a positive response because of the Goodwill you've accrued.
- In your personal career, adopt the same approach by being willing to earn less in the short term to increase your earning potential in the long run.
- Understand that your ability to provide value can grow exponentially over time, especially as you develop and combine different skills.
- The key is to focus on long-term growth instead of immediate financial gain, as compounding your skills will lead to greater opportunities and higher earning potential in the future.
Video
How To Take Action
I would suggest first focusing on building trust with your customers or clients. To do this, try to undersell your demand. This means when you talk about your product or service, don't brag too much. Keep it simple and honest. People like that and will trust you more. Once they trust you, if you ask for something small, they're more likely to say yes because they'll remember your honesty.
If you're working on your career, think the same way. Be okay with not making a lot of money at first. Say yes to jobs that don't pay much but will teach you a lot. The skills you learn are like seeds. When you take care of them, they grow bigger and bigger. Later on, these skills can help you do bigger and better things which usually means you can make more money.
Now, here's a plan you can follow:
- Look at your product or service. Find a way to talk about it that is true and not too flashy.
- Next time you're putting out an ad or telling someone about what you do, try this new way. Keep track of how people react.
- At your job or in your business, find something new to learn that doesn't cost much money. It could be a new skill or a better way to do something.
- Keep learning and adding new skills. It's like a game where each new skill makes you stronger.
- Be patient. Remember, the big wins come after lots of little steps. Keep taking those little steps and watch how they lead you to success.
Quotes by Alex Hormozi
"just like a brand wants to undersell its demand in terms of it Stacks up Goodwill"
– Alex Hormozi
"and it makes a light ask"
– Alex Hormozi
"then it continues to do Goodwill"
– Alex Hormozi
"as a personal brand for an employee or somebody who has a career you want to follow the same mindset"
– Alex Hormozi
"I'm okay under monetizing the short because I'm compounding my earning potential"
– Alex Hormozi
Full Transcript
just like a brand wants to undersell its demand in terms of it Stacks up Goodwill and it makes a light ask and then it continues to do Goodwill as a personal brand for an employee or somebody who has a career you want to follow the same mindset of I'm okay under monetizing the short because I'm compounding my earning potential and the earning potential itself your ability to provide value will compound with time especially as you start pairing skills
