Business Is All About the Basics
Summary
- It's pretty crazy how you might expect larger businesses to have more complex sales strategies, but that's not the case.
- Despite what you might see in my YouTube content, which can get complex, the truth is simplicity often wins in practice.
- In our businesses, we aim to use simpler language and ask fewer questions while still addressing the core issues effectively to close a deal.
- The key takeaway is that you don't need complicated processes to be successful; it's about being clear, direct, and to the point.
Video
How To Take Action
I would suggest simplifying your sales strategy first. Instead of using fancy words or asking lots of questions, use clear, easy language. Think about how you usually talk with a friend. Then, use that kind of talking when you sell something.
Another good way of doing things is to focus on what's most important in your sales talks. What do your customers really care about? Only ask questions that help you understand their main problem. This way, you can offer them a solution fast, which helps you to close the deal quicker.
Finally, always be direct and to the point. People like it when you make things easy for them to understand. So when explaining your product or service, only talk about how it helps them with their big problem. Skip all the small details that don't matter to them.
Here's how you can put these tips into action:
- Look at the words you use in your sales pitch. Are there simpler ways to say the same thing? Make the change.
- Write down all the questions you normally ask. Cross out any that don't help you learn about the customer's main issue.
- Practice your new, simpler sales talk with a friend as if they were a customer. Get their feedback.
Do these things, and you'll probably start to see better results without needing lots of time or money. Keep it simple, and you'll do great!
Quotes by Alex Hormozi
"The higher we get in the businesses, the bigger business we bet, you think that there's some like other complicated thing that's happening, there isn't"
– Alex Hormozi
"I teach more complex in my YouTube in terms of sales than we even have to implement in the businesses"
– Alex Hormozi
"If anything, we try and truncate things"
– Alex Hormozi
"We trying to make it simpler and easier"
– Alex Hormozi
"With fewer questions that we need to ask that can still get to the heart of the issues"
– Alex Hormozi
Full Transcript
it's insane because the the the higher we get in the businesses the bigger business we bet you think that there's some like other complicated thing that's happening there isn't they're just there really isn't I teach more complex in my YouTube in terms of sales than we even have to implement in the businesses if anything we try and truncate things we trying to make it simpler and easier with lower grade language with fewer questions that we need to ask that can still get to the heart of the issues so that we can make the sale or whatever it is
