Can You Be CEO of 2 Different Things?
Summary
- I believe you can't effectively be the CEO of more than one business; attempting to manage multiple will lead to subpar performance in both.
- If you split your focus between two $1 million businesses, you're missing out on the opportunity to grow one business to $10 million.
- Concentrating on one venture allows for smaller, incremental improvements that can result in significantly larger returns.
Video
How To Take Action
I would suggest prioritizing your focus on one business. You might want to do a lot, but trust me, putting all your energy into one thing will get you further. Here's what you can do to make that happen:
- First, choose the one business that you believe has the most potential. It's like picking a favorite; you know deep down which one it is.
- If you have two businesses, take a look at your numbers and see which one is doing better. Odds are, that's the one to go all in on.
- Once you've picked your main focus, make a list of all the small things you can improve in that business. It could be better customer service, a new product, or faster shipping.
- Start improving these little things one by one. Don't try to fix everything at once, just take it step by step.
- Keep track of every change you make. Write it down and see how it helps your business grow. This will show you that the small things can make a big difference.
Remember, you want those big returns, and they come from making tiny improvements in one place, not from spreading yourself too thin. Just concentrate on making one business awesome, and you'll see it can grow way more than you'd expect.
Quotes by Alex Hormozi
"You cannot be CEO of more than one thing"
– Alex Hormozi
"No matter how much you want to or how good the opportunity is, in my opinion, you can only operate one thing very well"
– Alex Hormozi
"If you operate two, you operate them at a huge decrement"
– Alex Hormozi
"If you can run two $1 million businesses by being CEO of both, you have the potential to run a $10 million business if you only picked one"
– Alex Hormozi
"That's where you make the smallest individual improvements but you get the biggest returns from it"
– Alex Hormozi
Full Transcript
you cannot be CEO of more than one thing no matter how much you want to or how good the opportunity is in my opinion you can only operate one thing very well if you operate two you operate them at a huge decrement if you can run two $1 million businesses by being CEO of both you have the potential to run a $10 million business if you only picked one that's where you make the smallest individual improvements but you get the biggest returns from it
