Customers Over Competition Every Time
Summary
- In the beginning, Gym Launch faced a lot of criticism from competitors.
- Critics claimed our sales techniques were unethical and our promotions only attracted short-term clients.
- Instead of fighting these claims directly, I chose to embrace them.
- I told my team to focus on one undeniable fact: nobody said our strategies don't work.
- You can’t fix your reputation through marketing alone.
- The best way to improve your reputation is from the inside out.
- Always prioritize your customers over your competition.
- Delivering results to customers is the most effective way to silence critics and build a strong reputation.
Video
How To Take Action
I would suggest implementing the key lessons from Gym Launch to improve your small business or personal growth journey. Here’s how you can start:
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Embrace Criticism Positively:
- Instead of wasting time arguing with critics, lean into the criticism and use it to highlight your strengths. If people say your promotions only bring short-term clients, emphasize that your methods do work and deliver results.
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Prioritize Delivering Results:
- Focus on giving your customers the best experience and outcomes. Their success will naturally boost your reputation. Spend time understanding their needs and ensuring that you meet or exceed their expectations.
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Build from the Inside Out:
- Improve your reputation through actions, not words. Enhance your products, services, and customer support. Word-of-mouth from satisfied customers is the best marketing you can get.
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Stay Customer-Focused:
- Always keep your customers at the forefront of your decisions. This can be as simple as regularly checking in to ensure they’re happy, promptly addressing any issues, and continuously seeking their feedback to improve your offerings.
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Use Feedback to Improve:
- Instead of ignoring or disputing feedback, use it to make meaningful changes. This shows that you value your customers' opinions and are committed to continuous improvement.
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Be Transparent and Honest:
- Address any legitimate concerns openly and honestly. If there are areas where you can improve, admit it and communicate what steps you are taking to make those improvements.
By implementing these strategies, you can create a strong, trustworthy reputation that speaks for itself. Focus your energy on what truly matters – delivering outstanding results and exceptional customer service.
Full Transcript
let's be big bad gym launch everybody in the marketplace at the time was just attacking us what they would say is like the sales techniques he teaches aren't ethical or the promotions that they teach people to run or only bring short-term clients like anything they could think of right my whole team's like how do we you know we should tell them that that's not what it is blah blah blah blah I was like no I was like let's lean in 100% and say listen all these people have said this stuff about us I like but you know what they haven't said that our doesn't work you don't fix your reputation from the marketing you fix your reputation inside out that's why we focus on the customers over the competition every single time