Do “Better” Or Do “New”?

Summary

• When improving a business, it's tempting to try something new because it's exciting, but sticking to proven methods is usually more effective.
• Doing more of what already works or improving how you do it is a safer strategy with better returns.
• If we get more people to show up, we're likely to close at least as many deals as before, if not more.
• Increasing the number of people booking can result in more sales in future calls.
• Focusing on consistently doing the work can lead to disproportionate returns that directly benefit profits.

Video

How To Take Action

I would suggest focusing on what's already working in your business instead of chasing new and flashy ideas. It's tempting to try something new because it seems exciting, but improving existing processes often yields better results. Look at what already brings in customers and see how you can enhance or do more of that.

A good way of doing this is by focusing on increasing customer engagement. If you can get more people to show up, whether it's a physical location or an online platform, you're likely to close more deals. Encourage more bookings or appointments; this often leads to increased sales during future interactions.

Make consistency a priority. Put effort into doing the consistent work because that will lead to greater returns over time. This doesn’t necessarily mean working harder, but maybe tweaking how you approach tasks to be more efficient.

Lastly, remember that improvements don't have to be costly or overly time-consuming. Small changes can lead to big profits. Instead of investing in new strategies, invest time in training your team to better execute what you already do. This way, you not only save resources but also build a more effective system that yields consistent profits.

Full Transcript

better versus new if you want to expand or improve a business part of you wants to do new because new is sexy new is fun new shiny object but the thing is is that what you're currently doing is already proven to a certain degree and so simply doing more or doing the same thing better is a better risk adjusted move fundamentally if we get more people to show we will close at least as many as we did before if we get more people to book we will close more sales on the next call just focusing on those things which usually just takes work will give you disproportion return and often times that drops to the bottom line