Do Epic Sh*t and Talk About It

Summary

• Do something epic and share your own experiences. For example, if you reached out to 100 people in two days, explain what happened.
• Everyone has access to all information on the internet for free. What sets us apart is how we curate and present that information.
• Provide as much value as you can in every second of content. Compress and curate information to make it relevant and impactful.
• Share real-life experiences rather than hypothetical scenarios. People prefer genuine stories over made-up ones.
• Authenticity matters. People won't be interested in advice from someone who doesn't have real experience or success in what they are talking about.

Video

How To Take Action

Actionable Strategies for Personal Growth and Small Business Success

Share Epic Experiences

I would suggest doing something bold and sharing your journey. For small businesses or entrepreneurs, this could be reaching out to 100 potential customers in a couple of days. Once you've done it, tell people what happened, the challenges you faced, and the successes you achieved. It makes your content relatable and interesting.

Curate Information Effectively

Everyone can access loads of information online. What sets you apart is how you present it. So, a good way of standing out is to curate and compress information. Make sure every second of your content is packed with value. This could mean summarizing complex topics into easy-to-digest, actionable tips.

Be Authentic

Share real-life experiences. Don't talk about hypothetical scenarios or strategies you've never tried. People trust advice more when they know you've been there and done that. Authenticity matters, so be honest about your successes and failures.

Keep It Real

People won't take advice from someone without real experience. Make sure to build your credibility by actually doing what you're talking about. If you're offering business advice, make sure you have a proven track record in that area. Share your real numbers and real stories.

By implementing these strategies, you can make your content compelling and trustworthy, helping you grow personally and professionally without spending a lot of money or time.

Full Transcript

it's not the hook it's not the headline it's do epic talk about what you did and what's epic is going to be different person to person for you something epic might be like I reached out to 100 people in two days this is what happened a lot of people would be interested in that everyone has access to all of the information on the internet on Google for free we are curators of that information and so we want to compress down as much value as we possibly can per second of consumption and a lot of that is giving relevance to the data that we have by doing it ourselves because no one cares about a chat GPT webinar of like hypotheticals here's six ways to grow your school coming from somebody who has three members their mom themselves in their second account that they made so that they can look like they have three members like no one cares