Done With You VS Done For You
Summary
When creating a product that is Do-It-Yourself or Done-With-You, keep it simple. Use easy steps like "1, 2, 3" or "A, B, C" so people don’t get overwhelmed.
If you're offering a Done-For-You service, include more detailed steps, like 11 or 27. This helps clients see how much work is involved and makes them want to pay for you to handle it.
People want to believe a solution works, but often they don’t want to do the hard work themselves. This is where you can step in with detailed solutions that require less of their involvement.
- The more work clients need to do on their own, the simpler you should make the process. This way, they feel confident in being able to follow through successfully.
Video
How To Take Action
I would suggest keeping your DIY or Done-With-You offerings straightforward. People don’t like to feel overwhelmed, so use a simple approach like "1, 2, 3" or "A, B, C." This helps your clients feel like they can manage on their own and boosts their confidence to take action.
On the flip side, if you're developing a Done-For-You service, try including as many detailed steps as necessary, maybe even 11 or 27. The idea here is to showcase the amount of work involved. This might make potential clients think, "Wow, that's a lot. I’d rather pay someone else to handle it." It creates value because they perceive the complexity as something better left to experts.
Also, you need to understand that everyone wants to believe in easy solutions, even if they don’t want to do the work themselves. Presenting a complete and detailed solution allows them to see the benefit without feeling burdened by the task.
Another good way of ensuring your clients’ success is to focus on making processes they engage with directly as user-friendly as possible. The more a client has to do independently, the simpler the steps should be. This makes them feel they can easily follow through, leading to greater satisfaction and improving your client retention. Remember, simplicity often leads to better execution.
Full Transcript
the more do-it-yourself done with you the product is the more you want it to be simple you want it to be 1 123 ABC whatever the more implementation you have the more done for you it is the more you want to show here's 11 steps 27 steps that we follow because what you want someone to see is oh my God this is so much work you know what I don't even want to deal with this I'll let you do it so they believe that it works but they don't want to do the work but if you're selling a solution that they're supposed to do a certain percentage of the work or a greater percentage of the work then you want it to be as simple as humanly possible
