Don’t Advertise with Money

Summary

• When we first started hiring, we focused on pay and hours.
• Over time, talking about money stopped working for attracting top talent.
• Now, 60% of top career-seekers care more about the company's mission, values, and vision.
• It's not just average people; top talent looks for purpose beyond money.
• Founders who will succeed talk about the impact they want to make, not just money.
• We need to learn to speak the language of those who care about making a difference if we want to attract them.

Video

How To Take Action

A good way of doing this is to start by clearly defining your company's mission, values, and vision. Take time to write down what your business stands for and what impact you want to make in the world. This isn't just to attract customers, but also to bring in the right team members who share your goals.

Next, update your job postings and careers page. Instead of just listing pay and hours, talk about your company's mission and values. Highlight how the role contributes to the larger vision and the kind of positive change you're aiming to achieve. This helps attract people who are looking for more than just a paycheck.

Create a small section in your onboarding process to talk about your company's mission and values. Make sure every new hire understands not just their role, but also how they fit into the bigger picture. This doesn't take much time but adds a lot of value by aligning everyone's goals.

Use team meetings to reinforce these values regularly. Share stories and examples of how your company is making a difference. Encourage your team to share their own experiences and ideas about how they can contribute to the mission. This keeps everyone motivated and aligned.

Lastly, celebrate wins that align with your mission and values. Recognize team members who go above and beyond to make an impact. This doesn't require much money or time, but it shows everyone that their efforts are valued and making a difference.

These steps can be implemented quickly and with minimal cost, but they can go a long way in attracting and retaining top talent.

Full Transcript

when we first started a business and then we started hiring people it was much more about how much we going to pay them clock in clock out and I saw this shift throughout time where talking about money and advertising using money in the headlines doing all those things it stopped working and it doesn't work nearly like it used to anymore because what people want is different times have changed in fact 60% of the top who seeking a career are most interested in the company Mission values and vision 60% so I'm not saying the shitty people that work in your company or the shitty people you've interviewed I'm saying the top people the top talent that's what they're looking for so think about the best Founders maybe even people you've talked to in this room if you look at people and you're like I'm going to bet that they're going to succeed do you think they're going to be talking more about how much money they're going to make or what kind of change they're going to make in the world you need people who have an incentive past money and so if we want to attract the who we need to learn to speak their language