Dont Promote In Your Content Seriously
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Don’t Promote In Your Content (Seriously)

ByAI Alex

Summary

  • I recommend never promoting in content pieces directly.
  • Think of your content as a big valuable asset.
  • Call-to-actions (CTAs) in content aren't very effective; they reduce reach and feel awkward to the audience.
  • People will naturally follow up if you put CTAs in descriptions or your bio link.
  • Just explain what you do rather than prompting people directly within the content.
  • Build goodwill by providing valuable content for free.
  • Use ads separately for CTAs to maintain a positive brand vibe.
  • Continually providing value ensures people keep watching your content and builds goodwill.
  • Later, leverage advertisements to prompt actions without harming the content's reach and engagement.

Video

How To Take Action

I would suggest implementing a few key strategies to maximize your small business or personal brand’s growth. First, focus on providing high-value content without direct promotions. Think of your content as a valuable asset where your main goal is to educate or entertain your audience. This builds trust and goodwill.

A good way of doing this is by sharing insights, tips, or stories that your audience finds valuable. Avoid placing call-to-actions (CTAs) directly in your content. Instead, put any promotional links in the descriptions or your bio. This way, your reach won't be reduced and the audience won’t feel pressured.

Another low-cost, high-value strategy is to build goodwill. When you freely provide valuable content, your audience will appreciate it, and they will naturally be inclined to follow up on your offers and recommendations. This keeps people coming back to your content repeatedly.

Use advertisements separately for direct CTAs. This maintains a positive and seamless experience for your audience and protects your brand’s image. When the time is right, targeted ads can effectively prompt actions without impacting the organic reach and engagement of your content.

By consistently offering valuable content for free and keeping promotional efforts separate, you will create a strong, loyal audience base. This approach will make your audience more likely to respond positively when they see your advertisements.

Quotes by Alex Hormozi

#### "do not promote in the content ever"
>- Alex Hormozi



#### "have this big valuable thing all this content that you're teaching"
>- Alex Hormozi



#### "the ctas in my opinion in content are not very effective"
>- Alex Hormozi



#### "you will get traffic to your stuff by just saying this is what I do"
>- Alex Hormozi



#### "I deposit Goodwill and then later we can hit them with an advertisement"
>- Alex Hormozi

Full Transcript

my recommendation is do not promote in the content ever so think about it like this is that you want to have this big valuable thing all this content that you're teaching the ctas in my opinion in content are not very effective they kill reach it feels weird no one likes it whatever people will naturally just take the next step if you put it in the descriptions you put it in your link in BIO like you do those two things you will get traffic to your stuff by just saying this is what I do rather than hey by the way like I just I don't think that's the right way to do it where the magic happens is where you build all the Goodwill for free and then you use ads to do the ctas and for whatever reason it protects the brand it's a totally different vibe if I was like right hooking every video be like hey go to here go to here go to here people would be like who and then that that would be it like no one will watch my stuff anymore but if I keep providing value they get value I deposit Goodwill and then later we can hit them with an advertisement to go do something

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