Don’t Stop Organic

Summary

• Content is essential; it amplifies the effectiveness of outreach like cold emails or calls.
• When potential customers are contacted, they often visit your website to evaluate your credibility and offerings before deciding to purchase.
• Don't neglect organic content creation, even if the initial contact is through outbound methods.
• Organic content supports and validates your company's legitimacy and can influence buying decisions following an outbound sales effort.
• The combination of proactive outreach and strong online content often results in the best customer acquisitions.

Video

How To Take Action

I would suggest starting by creating content that showcases your expertise. This could be short articles, videos, guides, anything that tells people about what you do and why you're good at it. When you reach out to someone with a call or email, you want them to find this content when they look you up. It'll help show that you're for real.

Remember, even if you're first reaching out to people directly, keep making that content. It's like having proof that you know your stuff. People might come across your outreach first, but it's often the content on your website that convinces them to buy from you.

Here's a step-by-step plan to make it work:

1. Identify what you're really good at or what questions your customers often ask.
2. Create a list of topics or tips you can share that relate to those strengths or questions.
3. Choose a simple format. Maybe write a blog post or record a short video.
4. Share your content online—on your website, social media, or wherever your customers spend time.
5. When you reach out to potential customers, keep doing it. Don't just send one message. Follow up, but be respectful of their time.
6. Keep an eye on what content gets the most attention and make more stuff like that.

The goal is to make it easy for someone to learn about you and think, "Wow, they know their stuff!" It doesn't need to cost a lot of money. Use tools and platforms that are free or low cost. And, it shouldn't take all your time. Even one piece of content a week can make a big difference. Just keep it consistent and keep it real.

Quotes by Alex Hormozi

"Content makes everything work better"

– Alex Hormozi

"As soon as someone gets the cold email or gets the cold call they then go to your site check out your stuff"

– Alex Hormozi

"Then they decide to buy"

– Alex Hormozi

"Don't think that if it didn't come necessarily from organic that you stop organic"

– Alex Hormozi

"The best companies… they see our stuff and they're like oh they're legit"

– Alex Hormozi

Full Transcript

content makes everything work better because as soon as someone gets the cold email or gets the cold call they then go to your site check out your stuff and then they decide to buy don't think that if it didn't come necessarily from organic that you stop organic you still do it even though the direct sales might be attributed first touch from outbound the best companies that we get a lot of times we go out and get them but then they see our stuff and they're like oh they're legit or whatever