Double the Effort Won’t Help
Summary
- To make real progress, you often need to do exponentially more work, not just double your current efforts.
- People's beliefs about what constitutes the minimum standard of effort can be vastly underestimated.
- A personal anecdote: A billionaire friend sought advice on growing his personal brand via social media. He posted once a day, thinking that was sufficient.
- In contrast, for my own brand, we produce 350 pieces of content a week, which helped him realize the scale of effort needed.
- By increasing your output significantly, you set a new, higher minimum standard and can achieve much greater growth.
Video
How To Take Action
I would suggest rethinking what you consider enough effort. If you're working hard but not seeing the results you want, it might be time to make a big change. Start by doing a lot more than you think you should.
A good way of doing this is by looking at your minimum standards. If you post online once a day for your business, try increasing that number a lot. Don't worry about making it perfect, just post more often. It could be photos, thoughts, or tips related to your work. You can also use a simple phone to make short videos. This will help more people see what you're doing.
And remember, it's not just about doing more work, but also smarter work. Pay attention to what kind of posts get more likes or comments. Do more of what works and less of what doesn't. Ask your friends and customers what they like to see.
Find fun ways to share your work and life. This doesn't mean working all the time. You can take pictures or make notes during your normal day. Then, before bed or in the morning, take some time to share these on your social media or blog.
Think about making many short posts instead of a few big ones. This is like planting a lot of seeds. Some might not grow, but others will, and soon you'll have a big garden of followers who care about what you're doing.
Big efforts lead to big growth. Try to do more than you did yesterday, and soon you'll see your business or personal brand grow in ways you never thought possible.
Quotes by Alex Hormozi
"if I just did twice as much as I'm doing I still wouldn't make any progress"
– Alex Hormozi
"you need to do like 30 times or 100 times more work"
– Alex Hormozi
"that's for people's beliefs about minimum standards get reset"
– Alex Hormozi
"can you help me with my social media"
– Alex Hormozi
"thank you for resetting my minimum standard"
– Alex Hormozi
Full Transcript
man if I just did twice as much as I'm doing I still wouldn't make any progress you're right you wouldn't because you need to do like 30 times or 100 times more work that's for people's beliefs about minimum standards get reset my billionaire buddy he was talking about building his personal brand he was like can you help me with my social media and I said sure like how many times a week are you posting he's like well I post every day and I was like we put out 350 pieces a week and he just looked at me and he was like thank you for resetting my minimum standard like it was just orders of magnitude he was posting 7 a week I was posting 50 times more than him so yeah of course we're growing more
