Easiest Hack to Get Better Conversions on Anything

Summary

• One easy way to get bigger conversions on your ads, funnels, web pages, and sales copy is to lower the grade level of your language.
• Rather than using complex terms like "reciprocity," say simple phrases like "when you give people stuff, they're more likely to give you stuff back."
• Most people stop learning how to read by fifth grade, so you need to communicate in a way they understand.
• By using simpler language, you can communicate more effectively and help more people understand your message.

Video

How To Take Action

I would suggest implementing simpler language in all your communications immediately. When you create content for ads, web pages, or sales copy, try to write as if you are talking to a fifth grader. This way, more people can understand you, and you can make a bigger impact.

A good way of doing this is by breaking down complex terms into simple phrases. Instead of saying "reciprocity," you could say, "when you give people stuff, they're more likely to give you stuff back." This keeps your message clear and straightforward.

Most people stop learning to read after the fifth grade, so it’s essential to speak in a way that matches their understanding. This isn't about dumbing down your message; it's about making it accessible to everyone.

Another quick action is to review your existing materials. Look at your website, emails, and social media posts. Anywhere you’ve used complex language, change it to something simpler. Tools like Hemingway Editor can help you see if your text is easy to read.

Lastly, practice this in everyday conversations. The more you get used to speaking simply, the easier it will be to write that way too. This approach can significantly boost your conversions and make your message more effective.

Full Transcript

one of the easiest things you can do to get bigger conversions on your ads funnels your web pages your sales copy the scripts you use the way you do that is actually by lowering the grade level that you speak in and so rather than saying hey reciprocity is a psychological factor that increases compliance I would say when you give people stuff they're more likely to give you stuff back we stop teaching people how to read in fifth grade and somehow we think that they're going to somehow get better and that's not reality and so if you decrease the language learning level in which you speak you will get more people to understand what you're actually trying to tell them and in so doing you are able to communicate more effectively and ultimately help more people