Summary

• In my experience, media works differently than the funnel theory. People who enjoy entertainment tend to seek more entertainment, while those who enjoy education want more educational content.
• It's important to understand that viewers of entertainment content don't necessarily convert into viewers of educational content.
• To grow an audience, I focus on giving people what they value most—entertainment or education—rather than trying to convert them from one to the other.
• Not all views are equal; understanding the type of content your audience prefers is crucial.

Video

How To Take Action

Action Plan for Implementing Lessons on Media and Audience Growth

Understand Your Audience

I would suggest implementing audience segmentation. Figure out whether your audience prefers entertainment or education. Use surveys, feedback, or analytics tools to gather this information. This way, you will know exactly what type of content to create more of, ensuring higher engagement.

Focus on What They Value

A good way of doing this is by creating content that aligns with their preferences. If your audience enjoys entertainment, create more fun, engaging videos or posts. If they prefer education, offer informative blogs, tutorials, or webinars. By focusing on what they value, you ensure that you are meeting their needs and keeping them engaged.

Separate Content Streams

Creating separate content streams can be very effective. This means having distinct channels or sections for entertainment and educational content. This helps avoid confusion and allows your audience to follow what interests them most. It can also help you track which type of content performs better and make adjustments as needed.

Measure and Optimize

Measure the success of each type of content. Use metrics like views, likes, shares, and comments to see what your audience is engaging with the most. Tools like Google Analytics, social media insights, and customer feedback can provide valuable data. Optimize your content strategy based on these metrics to continually improve engagement.

Low-Cost and High-Value

Incorporate high-value, low-cost strategies. Use free or low-cost tools to create and distribute your content. Leverage social media platforms, free design tools like Canva, and inexpensive video editing software. Consistency is key, so ensure you are regularly posting content that brings value to your audience.

By understanding what your audience values and focusing on creating the type of content they prefer, you can effectively grow and engage your audience without wasting resources on strategies that don’t work.

Full Transcript

there's a theory that media works like a funnel you make entertaining content and then the theory states that people who watch that content then will go to more educational content okay sounds simple enough we've got something wide we got something narrow fantastic in my experience it works much more like entertainment people want more entertainment content and education people want more education content and so in other words these people do not become these people so if I want more of these people then they deserve the stuff that they value All Views are not Creed equal