Everyone Has An Advantage…

Summary

• When starting out in an industry, understand you will likely face established competitors.
• In competing against big players, emphasize personalized attention and direct involvement.
• Highlight the benefits of personalized service where the expert (you) is readily accessible and involved.
• Established businesses, like mine in gym licensing, have systems in place to deliver consistent results.
• If you're an established player, stress the advantages of experience, proven results, and systematized processes over personal attention.
• Both personalized service and systematized processes have their own pros and cons; use them strategically based on your position.

Video

How To Take Action

I would suggest implementing a few key strategies to carve out your niche in an industry, especially if you’re just starting out. First, focus on offering personalized service. This means being highly accessible and directly involved with your clients or customers. They should feel that you are personally handling their needs and providing them with unique, tailored solutions. When you emphasize this personalized attention, it sets you apart from bigger competitors who might not have the time to give each client individual focus.

A good way of doing this is to make sure your clients can reach out to you directly, whether it’s through phone calls, emails, or social media. Being the face of your business and client interactions will instill trust and build stronger relationships. Highlight these advantages in your marketing materials and during client interactions to emphasize the value of your hands-on approach.

If you’re an established player, leverage your experience and proven results. Make sure to showcase the systems you have in place that guarantee consistent outcomes. Stress the importance of working with someone who has a track record and the ability to deliver results every time. Having testimonials, case studies, and a portfolio of your past successes will reinforce this.

Understand the strengths and weaknesses of personalized service versus systematized processes. If you’re small, play up the personalized angle. If you’re big, stress the reliability and consistency of your results. Use these advantages strategically based on where you stand in the market to edge out your competition and grow your business.

Quotes by Alex Hormozi

"If you guys are starting out let me just give you the advantage"

– Alex Hormozi

"You're just a number and some Frontline person that they trained is going to be dealing with your account"

– Alex Hormozi

"With me you get all my attention and you know that I'm the one who answers the phone"

– Alex Hormozi

"I'm going to do way better cuz it's going to be personalized"

– Alex Hormozi

"You want something that's going to deliver results every time and it's already been turned into a system"

– Alex Hormozi

Full Transcript

if you guys are starting out let me just give you the advantage you'll get into an industry whatever industry you choose to pick and there's probably going to be an established player or multiple established players I had gym launch were the biggest in that space for for gym licensing so if someone wants to get into that space they're going to compete against me what I would say if I were them trying to beat me I would say Alex doesn't know who you are he's making content you're just a number and some Frontline person that that you know they trained is going to be dealing with your account that's what I would say I was like but with me you get all my attention and you know that I'm the one who answers the phone and I'm going to do way better cuz it's going to be personalized on the flip side if I'm me I say this is Johnny Johnny lives in his mom's basement there's a reason that he has no customers because he doesn't know what the [ __ ] he's doing I've been doing this so long we got 5,000 I got a zillion results here and we actually have it systematized so he's going to try and sell you something personalized but the reality is you want something that's going to deliver results every time and it's already been turned into a system every position has an advantage