Everyone Is Hiding How Hard Business Is

Summary

I believe honesty is crucial because many people make business seem easier than it really is. Everyone needs to know that business is tough, and pretending otherwise helps no one.
I try to create content that shares the struggles and difficulties of running a business. It’s important to talk about the parts that suck and are challenging.
Even my successful billionaire friends acknowledge that many people don’t have real businesses. It's harder than it looks, so it's key to be truthful about this.

Ethically, I can't make business content without mentioning the difficulties I still face. It’s paramount to be authentic and open about the ongoing challenges.
Sharing real experiences can motivate others by showing that it’s okay to encounter hurdles and that they are simply part of the business journey.

I would suggest embracing honesty. Recognize that business is challenging. Share the ups and downs with your team and customers. This openness builds trust and sets realistic expectations.
A good way of doing this is by creating content that highlights the struggles, not just the wins. Maybe write a blog post, shoot a quick video, or share a story on social media. You don’t need fancy tools—just use your phone or computer. This can help others see that difficulties are normal.
Remember, even successful people face challenges. So, don’t shy away from talking about what’s hard. It makes your journey relatable and credible. You can do this in meetings, through content, or even casual chats with peers.

Sharing real-life experiences shows others it’s okay to face hurdles. You could start by talking about a recent challenge you overcame. This inspires others to keep going despite difficulties and helps build a supportive community.
Focus on being genuine. Authenticity goes a long way in business and life. It encourages others to be open and honest in return, fostering a culture of transparency.
By implementing these strategies, you not only grow personally but also create a more transparent and motivating environment for those around you.