Everything Has A Price Tag

Summary

• A friend of mine, a public CEO, grew his business from a $200 million to a $1.2 billion market cap in less than two years through strategic networking.
• He focused on building relationships by attending 66 events in one quarter, even if it meant being away from his family.
• Success often involves trade-offs, like sacrificing personal time for professional growth. You have to decide if you're willing to pay the price for the desired outcome.
• Many people want significant results without making changes to their current lifestyle, but growth requires adjustments and sacrifices.
• Think of life decisions like shopping: you can't change the price of what you want—you either pay for it or choose something else.

Video

How To Take Action

I would suggest implementing strategic networking if you're looking to grow your business or yourself. Start small and attend local events where you can meet new people and make valuable connections. This doesn’t have to be costly—look for free or low-cost community events, workshops, or meetups related to your field.

A good way of doing this is to commit to a few events each month. It’s about consistency and building relationships over time. You might not see immediate results, but these connections could pay off in the long run.

Recognize the importance of trade-offs. If growth is your goal, consider what you might need to sacrifice in your personal life, like some leisure time or a bit of family time. It’s not easy but remember, everything comes with a price tag. Decide if you’re willing to pay it for your desired outcome.

Lastly, focus on making small but meaningful changes to your current lifestyle. Maybe allocate one evening a week to networking or dedicate a couple of hours to personal development. Little adjustments can lead to substantial growth over time. Always keep in mind, growth requires change. If you're willing to make some sacrifices now, the benefits can be significant.

Full Transcript

I had dinner with a friend of mine who's a public CEO I asked him what he had done to grow the business and so he's grown the business I think from a $200 million market cap to a 1.2 billion market cap in less than two years so that's absurd growth for a company and I was like so what are you doing primarily and he said I'm shaking hands I'm kissing babies I'm going to events all the time and I was like well how many he's like well I'm going to do uh 66 events this quarter and I was like in person he was like yeah I was like they coming to you and he's like no I'm going to them he has a wife he has kids and before anyone listens and says I can't believe well cool he makes trade if anything I would hope that people watch this and say I wouldn't make that trade in which case great also don't complain about not having with somebody who has made that trade made people want your outcome their way they want to have their cake and eat it too they want to say hey I want to not change the way I'm eating I want to not change the way I'm living but I want to have a six-pack and I want to be in shape I want to continue with my work life schedule as I currently have but I want to have hyper growth they are trades they're price tags when you go to the store you either want the shoes and you're willing to pay the price or not willing to pay the price that's it you can't pick the price for the shoes you pay it or you don't