Explain Brand Like I’m An Idiot…

Summary

• I think of a brand like a bunch of flowers on a table. When they're together, they form a bouquet.
• A bouquet only exists because we associate the flowers together. If we separate them, the bouquet disappears.
• Brands are like this bouquet; they are based on associations we create.
• You can change how a brand looks by altering its components. For example, a bouquet of all roses is stronger than one with mixed flowers.
• If you hand someone a bouquet with a broken or dead flower, it ruins the whole bouquet.
• This applies to people’s perception too. R. Kelly, despite his talents, has a broken flower that no one overlooks.
• Conversely, Michael Jackson had many successes. Even with one broken flower, people often overlook it due to the larger positive impact.

Keep in mind, the components of your brand or reputation matter. A single negative aspect can overshadow many positives. Make sure you curate and maintain your image carefully.

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How To Take Action

I would suggest implementing these strategies to build a stronger brand or personal reputation, focusing on low-cost and easily actionable steps.

Understand Brand Associations

First, think of your brand like a bouquet of flowers. The bouquet represents the associations people make with your brand. Start by identifying the key components (or "flowers") that make up your brand or personal image. These could be your products, services, social media presence, customer interactions, or any public appearances.

Choose Strong Components

Next, focus on strengthening these components. For example, if you're an entrepreneur, make sure your customer service is stellar, your products are high quality, and your social media presence is consistent and engaging. If you're working on personal growth, focus on building positive habits and showcasing your strengths more prominently.

Eliminate Negative Aspects

Just as a broken flower can ruin a bouquet, a single negative aspect can overshadow all the positives. Take a good look at your brand or personal image and identify any "dead flowers." These might be negative reviews, unresolved customer complaints, or even personal habits affecting your reputation. Work to fix or eliminate these issues.

Consistency is Key

Make your brand or personal image consistent. Consistency creates a stronger, more unified "bouquet." If you're running a small business, make sure all your marketing materials, from your logo to your customer interactions, have the same look and feel. For personal growth, apply consistent positive behaviors in all areas of your life.

Leverage Existing Positives

If you have several strong positives, leverage them to overshadow any minor negatives. Just like how Michael Jackson's numerous achievements overshadowed his controversies, you can highlight your strengths and successes to build a robust brand or personal image.

Continuous Improvement

Keep refining and improving. Regularly review each component of your brand or personal reputation, and make adjustments as needed. This ongoing process ensures your "bouquet" remains fresh and attractive.

By focusing on these easily actionable steps, you'll build a stronger, more positive brand or personal reputation without spending much money or time.

Quotes by Alex Hormozi

"Think of brand like a bunch of flowers on a table if we don't put them together it is just a bunch of flowers"

– Alex Hormozi

"As soon as we put them together we create an association and so we create a bouquet"

– Alex Hormozi

"The bouquet only exists in the fact that we have Associated them together"

– Alex Hormozi

"The bouquet disappears and that is how ephemeral brands are"

– Alex Hormozi

"Change how the bouquet looks if it was all roses would be a much stronger rose bouquet"

– Alex Hormozi

Full Transcript

think of brand like a bunch of flowers on a table if we don't put them together it is just a bunch of flowers now as soon as we put them together we create an association and so we create a bouquet but the bouquet never actually existed like it's the same three flowers the bouquet only exists in the fact that we have Associated them together and as soon as I put them back on the table the bouquet disappears and that is how ephemeral brands are it's only based on the association that we make what's interesting about this though is that you can change how the bouquet looks if it was all roses would be a much stronger rose bouquet than having many different flowers in it so now let's play a game a dead flower if you hand a bouquet with a broken or dead flower on it it ruins the whole bouquet R Kelly despite all the Roses he has I'm being real has a very serious broken flower and no one cares about the rest of it interesting but if we had an entire Hotel full of roses and one broken one Michael Jackson everyone's just willing to look the other way for the broken rose