Explaining Brand In 49 Seconds
Summary
- If you want to build a strong brand, think about creating strong associations.
- People associate brands with certain things when they see specific products or behaviors. For example, Chanel and Prada are linked with luxury, while Lululemon and Alo are linked with fitness and health.
- When you don't have strong associations, your brand can seem weak or unclear.
- Avoid collaborating with everyone or appearing on too many stages or podcasts because this creates too many associations, making it hard for people to understand your brand.
- Focus on a few core associations that are true to who you are and what you stand for.
Video
How To Take Action
I would suggest implementing strategies that focus on building strong and clear associations for your brand. Here's a simple way you could start:
Identify Core Values:
- Determine the three most important values or characteristics that define you or your business. These should be things you genuinely believe in and want your audience to associate with your brand.
Consistency in Messaging:
- Use these core values in all your communications. Whether you’re posting on social media, creating content, or speaking at events, always highlight these key points. This will help people remember what you stand for.
Selective Collaborations:
- Be selective about who you partner with. Only collaborate with others who align with your brand values. This helps prevent mixed messages and maintains clarity about what your brand represents.
Tailored Appearances:
- Avoid spreading yourself too thin by appearing on just any podcast or stage. Choose platforms that align well with your core values and where the audience will best appreciate your message.
Visual Consistency:
- Use visuals that match your brand’s key associations. For instance, if you want to be seen as luxurious, your designs and images should reflect that. Simple details like the colors you use and the style of your photos matter a lot.
By focusing on these areas, you can build a clear, strong brand without spending much money or time. It’s all about being true to yourself and making sure your audience can easily understand and remember what your brand is all about.
Full Transcript
do you have any tips to building a strong brand if I wear Chanel and Prada then you associate me with luxury and expensive versus if I were to wear Lululemon and aloe You' probably associate me with somebody in fitness and health and so often times people asking about creating a strong brand it's actually just creating strong associations and so often times when somebody doesn't have a strong brand it's because they either make no associations or they make too many associations so some people for example they will do collaborations with literally anybody on the internet who asks them they'll be on anybody's podcast they'll do anything they'll speak on any stage what is their brand you don't really know what their brand is because it's much more about the there's too many associations for you to understand what that person's about themselves and so if you want to create a strong brand create a few very strong associations that are core to who you are
