Faking a Brand for Social Media?

Summary

• Building a brand isn't about seeking applause and likes on social media to boost one's status.
• Trying to shape an image solely for gaining more social media attention is not a sustainable strategy for brand building.
• Authenticity matters more than constantly altering oneself to attract likes.
• Brands built on the pursuit of social validation are likely to fail; longevity comes from genuine commitment.
• Success in branding, as in business, comes to those focused on long-term goals and who understand the true meaning of their effort.

Video

How To Take Action

I would suggest implementing a focus on being yourself when building a brand. Instead of using social media just to get likes and attention, show the real you. People connect with authenticity and can tell when you're being genuine. So, if you're a small business owner or just working on personal growth, remember not to change yourself just to become more popular online. It's not a quick win, and it doesn't help in the long run.

To make your brand strong, stick to your true mission and values. What is your business or personal brand really about? What are the long-term goals you're aiming for? Keep those in focus, not just the short-term likes or attention.

Here's what you can do:

• Share stories and content on social media that reflect your true values and what you're passionate about.
• Engage with your audience honestly. Respond to comments and messages as you would if talking to a friend.
• Don't chase trends just because they're popular. Only join in if they align with your brand's message.

Remember, success doesn't come overnight. But if you stay true to yourself and focused on your long-term goals, you're more likely to build something that lasts. People respect and trust a brand that knows itself and isn't swayed by the search for quick fame.

Quotes by Leila Hormozi

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"I think a lot of people when they say I'm trying to build a brand they actually mean I'm trying to become this person that people will applaud me for being on social media"

– Leila Hormozi

"I want to get likes and I want to get status"

– Leila Hormozi

"I don't think that you can win if you're constantly just trying to be who you need to be to get more likes rather than be yourself"

– Leila Hormozi

"I think that if that's why people set out to build a brand they'll forever fail because it's hard"

– Leila Hormozi

"the only people that last are the people that are in it for like the long term and they get it"

– Leila Hormozi

Full Transcript

I think a lot of people when they say I'm trying to build a brand they actually mean I'm trying to become this person that people will applaud me for being on social media I want to get likes and I want to get status the same goes for building a brand like I don't think that you can win if you're constantly just trying to be who you need to be to get more likes rather than be yourself I don't think that's it at all and I think that if that's why people set out to build a brand they'll forever fail because it's hard and it's like business it's like the only people that last are the people that are in it for like the long term and they get it