Focus On One Type of Customer
Summary
- Always focus on serving one specific type of customer. Trying to cater to everyone will dilute your efforts and harm your business.
- If you say yes to everyone with money, you're saying no to your business. Narrow your focus to create something really good.
- You can't serve six different customer types well if you're only making $100,000 a month. The volume is too small to gain enough experience.
- Focus on solving one problem for a specific customer avatar with one product. Specialize and get better at it with time.
- Use one advertising channel and perfect it. Whether it's cold email, cold calls, TikTok ads, or YouTube videos, stick to one and master it.
- At this stage, your aim is to get reliable results from one channel. This allows you to tweak and improve the product and eventually scale your efforts.
Video
How To Take Action
I would suggest implementing these strategies to get the most value with the least cost:
Focus on One Specific Customer Type
Start by identifying a single customer type you can serve the best. Trying to cater to everyone will spread you too thin. Think about who gets the most benefit from your product or service and zero in on them.
Choose One Problem to Solve
Once you have your target customer, find one main problem they have that you can solve well. Create one strong product or service to address that problem. Specializing will make you more effective and help you improve faster.
Master One Advertising Channel
Pick a single channel for getting your message out and get really good at it. It could be cold email, cold calls, TikTok ads, or YouTube videos—whatever suits your business and customer. Focus on mastering that channel before trying anything else. This focused approach makes it easier to track what's working and what needs tweaking.
Say No to Diversions
It might be tempting to take on any business that comes your way, but saying "yes" to everyone dilutes your efforts. By saying "no" to potential customers who aren’t your target, you’ll have more energy and resources to serve your ideal customers better.
Iterate and Improve
Once you have a focused strategy, keep track of your results and look for ways to improve. Tweak your product and advertising methods based on feedback and performance. The goal here is reliability before scaling up.
Keep it Simple and Consistent
Avoid the urge to diversify too soon. Consistency in your message and product is key at this stage. Stick to your single customer type, single problem, and single channel until you see reliable success.
By focusing on these steps, you'll build a strong foundation for your business and set the stage for future growth without overwhelming yourself or breaking the bank.
Full Transcript
I see way too many small business owners saying hey I've got two businesses or I have seven products or I have two different avatars no focus on one specific type of customer and if you s if you just say yes to everyone with money you're basically saying no to your business because you're never going to be able to focus and make something really good you can't serve six customers and then make a good product only doing $100,000 a month it's too small volume like you don't get enough reps and so you need to do one very specific thing which means you have to say no to people who aren't that type of person you serve one problem which means you have one product for that specific Avatar and you get better and better at templatized on it and you advertise through one channel meaning you just know how to make cold email convert or you just know how to make cold calls convert or you just know how to make Tik Tok ads convert or you just know how to make YouTube videos that convert whatever your channel is you just stick with that channel because as soon as you're like oh I'm going to do two different things like that's not the objective of this stage you just need to get it reliable so that that you can then keep tweaking the product so that then you can 10x the existing Channel you're on
