Followers Don’t Matter

Summary

• Followers and subscribers don't necessarily mean much; what's more important is how platforms push content from creators who are favored by the algorithm.
• When I post a video on YouTube or a clip on TikTok or Instagram, it might not get many views, because these platforms prioritize content from "new" creators over existing ones.
• To succeed on social media, study the best creators—focus on their formatting techniques rather than just the content itself.
• The hook of any content piece is critical; it's the key factor that influences the reach and success of your posts.

Video

How To Take Action

I would suggest focusing first on the hooks for your social media content. A hook is like the opening line of a story; it grabs people's attention and makes them want to stick around. Spend time looking at what top creators do to pull people in. Notice how they start their videos or posts and use similar techniques.

Next, you should look at the formatting of successful creators' content, not just what they're saying. Are they using captions? Fast cuts? Bright colors? Try using some of these styles in your own posts. The goal is to stand out and be seen by as many people as possible.

Remember, platforms like TikTok and Instagram love new creators. If you're new, use that to your advantage. Post regularly and see what works. If a post does well, think about why. Was it the hook? The format? Use what you learn to make your next post even better.

Also, understand that having lots of followers or subscribers doesn't always mean you'll be successful. It's more about how the social platforms push out content. They like things that are fresh. So, keep creating and keep it new.

Finally, don't be discouraged if you don't get many views at first. It often takes time and a lot of tries to get the formula right. Just keep learning from the best, tweaking your approach, and focusing on making content that hooks people in immediately.

Quotes by Alex Hormozi

"subscribers followers all that stuff it matters very little"

– Alex Hormozi

"if I put out a video tomorrow on Youtube it'll bomp it will get no views"

– Alex Hormozi

"if I put out a clip on Tik Tok or on Instagram the algorithm will down ratchet completely"

– Alex Hormozi

"you want to look at and consume the best creators to understand the formatting not the content"

– Alex Hormozi

"the hook is still the most important thing Bar none"

– Alex Hormozi

Full Transcript

subscribers followers all that stuff it matters very little so like if I put out a video tomorrow on Youtube it'll bomp it will get no views and if I put out a clip on Tik Tok or on Instagram the algorithm will down ratchet completely because now they just care about the content that favors the new Creator you want to look at and consume the best creators to understand the formatting not the content but the formatting they will give you that and then the hook is still the most important thing Barone that hook will determine how wide it will go