From 15/hr to $30M/yr

Summary

• I asked everyone in our marketing and sales teams to write four ads each.
• We tested these ads to see which performed best.
• One person had the top three performing ads; she was handling social media posts at the time.
• She was paid $15 an hour originally but eventually became our copywriter, then creative director, and now runs a marketing company making $30 million a year.
• There is untapped potential in every company, and it's vital to tap into this rather than overloading people.
• Most people want to feel useful and do meaningful work, not just repetitive tasks that a computer could manage.
• People often leave big corporations not because of too much work but because the work is unimportant.
• Giving people meaningful tasks motivates them to wake up excited to work.
• It's important to offer your team different and challenging opportunities to tap into their full potential.

Video

How To Take Action

I would suggest implementing a few key strategies to tap into untapped potential within your business or personal growth journey. These ideas are easy to start and won’t cost much time or money.

First, identify unused talents in your team. Just like our marketing and sales teams who wrote ads, challenge all team members with new and meaningful tasks. Ask them to come up with creative solutions, ideas, or projects related to their passions or interests. You might find hidden gems who can perform significantly better in different roles.

A good way of doing this is to create small, time-bound projects that everyone can be a part of. This could be creating marketing ads, designing a new product feature, or brainstorming service improvements. Host a friendly competition to see whose ideas perform the best. This can reveal skills and interests that weren't obvious before.

Secondly, don’t underestimate your hourly workers. Just like the woman who started at $15 an hour and grew to run a $30 million marketing company, investing time in developing these individuals can yield massive returns. Give them opportunities to tackle more significant projects and take on responsibilities that challenge them and provide growth.

Make sure to replace repetitive, meaningless tasks with work that feels impactful and purposeful. People are more motivated and engaged when they see the value of what they’re doing. Reassign mundane tasks to automated systems or lower-priority slots.

Finally, provide continuous learning opportunities. Encourage your team to pursue new skills and offer them resources to learn. This doesn’t have to be costly; use free online courses or internal knowledge sharing.

By trying new roles and tasks, people discover their strengths. Keep your team excited and engaged by continuously offering chances for growth.

Full Transcript

it every single person in marketing and sales I want you all to write four ads so every single person wrote four ads so we ran the ads to see whose ads top performing one person had the top three performing ads that person she was the one that scheduled posts on social media she became the copywriter then eventually the creative director and now she has her own marketing company it does 30 million year and she was getting paid like $15 an hour that exists all over companies and I think excess capacity in my opinion is untapped potential it's not that I want to overload people to make them overwhelmed it's that I would like to be able to tap into people's potential cuz I think that most people that join companies they want to feel useful for example like big corporate like the reason lot people leave it's not because there's too much work it's because the work is stupid work that a computer could do but if you're giving people meaningful work that has an impact that's like Bo most people want to wake up in the morning I don't know why you wouldn't try and give people something different to try for example I'll give you this when we needed copywriters I was like