Get More From Your Customers
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Get More From Your Customers

ByAI Leila

Summary

  • When going shopping, it's easy to get carried away and buy more than you need because of the way things are bundled together.
  • I once bought a personalized Tui bag online and ended up adding a personalized wallet and a charging station to my order, even though I didn't need them.
  • This shows that if someone buys one personalized item, they might be inclined to buy more.
  • To make it beneficial for your customers and your business, always look for ways to bundle products together.
  • Think about what else customers might want to purchase at the same time and create attractive bundles.

Video

How To Take Action

I would suggest implementing strategies that capitalize on bundling products together. This is a low-cost and high-value tactic for boosting sales and enhancing customer satisfaction. Let me walk you through the steps:

  1. Identify Core Products:

    • Make a list of your best-selling or most popular items.
    • Think about what customers often buy together or what complements these items.

  2. Create Bundles:

    • Group related items together. For example, if you sell personalized bags, consider adding a wallet or a charging station.
    • Offer these bundles at a slight discount, making them an attractive deal for your customers.

  3. Promote the Bundles:

  • Highlight these bundles on your website, especially during checkout. Use prompts like “Customers who bought this also liked…”
  • Include them in your marketing emails and social media posts.

  1. Analyze Customer Behavior:

    • Keep track of which bundles sell the best. Use this data to refine your bundles or create new ones that might be more appealing.

  2. Provide Customization Options:

    • Let customers personalize their bundles. If someone buys a personalized bag, prompt them with options to personalize other items within the bundle.

  3. Test and Iterate:

  • Experiment with different products and bundle combinations. Gather feedback and adjust as needed.

Implementing these strategies can be done quickly and without significant cost, yet they offer a high potential for increasing your sales and customer satisfaction. By understanding what your customers want to buy together, you can make their shopping experience smoother and more enjoyable while also boosting your business’s revenue.

Quotes by Leila Hormozi

#### "Capitalize on it because they want to buy more"
- Leila Hormozi



#### "What's a bundle like what's something else that they could purchase at the same time"
- Leila Hormozi



#### "It does not mean they don't want another"
- Leila Hormozi



#### "Just because they bought one personalized thing"
- Leila Hormozi



#### "I'm either shopping or I'm not"
- Leila Hormozi

Full Transcript

you know when you like go to shop and you're like I'm either shopping or I'm not I'll tell you like I went and bought like a Tui bag and I went online and I get it like personalized or whatever they're like would you like a personalized wallet and would you also like a personalize it was like a charging station it I'll throw it in you know like and I end up with this giant thing I just bought don't tell Alex and I was just like what I don't even need any of this like I just wanted to damn B but like they got me on it just because they bought one personalized thing it does not mean they don't want another so like capitalize on it because they want to buy more and that's the easiest thing for you guys is just like what's a bundle like what's something else that they could purchase at the same time

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