Give the Best Closers the Best Leads (Sales Hack)
Summary
- I believe in giving the best closers the best leads. It works because they can turn those leads into more money efficiently.
- I knew a salesman who made $3 million a year selling timeshares. He shared valuable advice with me.
- He won a sales competition and got one hour with the CEO.
- He asked the CEO to give him the best leads, rather than letting inexperienced guys handle them.
- The CEO took a chance on his suggestion, and it worked. This salesman increased income 5 times in his division.
- They then applied this strategy nationwide, and the business's income also multiplied by 5 times.
Video
How To Take Action
I would suggest implementing the key lesson of giving your best resources to the people who can make the most out of them. Whether you're a small business, an entrepreneur, or focusing on personal growth, here's how you can start:
For Small Businesses:
- Identify Top Performers: List out your best employees who consistently deliver results.
- Allocate Best Resources: Direct the most promising leads or most important tasks to these top performers.
- Measure Impact: Track the performance before and after this change to see the results.
For Entrepreneurs:
- Self-Assessment: Determine your strengths and the tasks you excel at.
- Prioritize Critical Tasks: Focus your best efforts on the most crucial aspects of your business like high-value client meetings or strategic decisions.
- Delegate Wisely: Allocate less critical tasks to other team members or outsourced help.
For Personal Growth:
- Reflection: Understand which activities or interests you excel in and bring you the most value.
- Focus Efforts: Spend more time and energy on these areas to maximize your growth.
- Optimize Resources: Use the best materials, mentors, or courses available in your areas of strength.
A good way of doing this is to constantly review and tweak who gets the best opportunities. Just like the salesman who asked the CEO to trust him with the best leads and multiplied the business, trust your best resources where they can generate the most impact. This strategy is low-cost and high-value, requiring more strategic thinking than financial investment.
Implement these strategies and keep iterating to see multiplied results, whether it's in your personal growth, business revenue, or entrepreneurship journey.
Full Transcript
give the best closers the best leads I actually had a Salesman that I knew who was the top sales rep for a time share business this guy was making 3 million a year in commission selling time shares and I had dinner with him and I was like what do you do you know differently and he said well I won the sales competition and so I got one hour with the CEO I just said if you give me the best leads instead of wasting them on these guys who are new he's like I will make you so much money and so the guy experimented with his little Division and he 5X income as the sales guy and then they took it they rolled it out Nationwide and they 5x the business