Give Them Control…
Summary
- I've noticed how Yogurt Land cleverly lets customers feel in control by letting them fill their own cups, even if it costs the same as a pre-filled cup.
- When customers serve themselves and see the price, they tend to blame themselves, not the store, if they think it's expensive because they chose how much to get.
- Giving control to the customers can make them feel responsible for the cost, avoiding negative feelings towards your pricing.
Video
How To Take Action
I would suggest letting your customers have some control. Like how Yogurt Land does it. They let people fill their own cups with yogurt. Even though the price is the same, people feel like they are in charge. This way, if they spend a lot, they don't get mad at the store. They think it's their own choice.
So, think about how you can do this in your business. Can you let customers build their own meal, or pick their own products in a bundle? When people choose what they want, they are happier with the price. They feel it's their call, not yours.
Here's a simple way to get started:
- Look at what you sell: Find something your customer can customize.
- Make a change: Try letting customers serve themselves or choose what goes in their purchase.
- Check the response: See if your customers like feeling in control and if they mind the cost less.
Remember, it's about making them feel like they picked what they're paying for. That way, they’re okay with the price, and they might even come back for more. Just give them a little power and watch how they blame themselves, not you, if they think it's pricy. They'll own their choice. And you? You just made their experience better.
Quotes by Alex Hormozi
"One of the things I thought was genius about like Yogurt Land"
– Alex Hormozi
"If you go to a store and then they fill up your stuff behind the counter and then they say hey it's 8 bucks"
– Alex Hormozi
"You're like man what the hell this place is so expensive"
– Alex Hormozi
"But if they give you the cup and you fill it up and you put it on the scale"
– Alex Hormozi
"I'm the one who's responsible for the decision"
– Alex Hormozi
Full Transcript
one of the things I thought was genius about like Yogurt Land If you go to a store and then they fill up your stuff behind the counter and then they say hey it's 8 bucks you're like man what the hell this place is so expensive but if they give you the cup and you fill it up and you put it on the scale you're like man I'm a fat ass same pricing but because I had control over what I picked I'm the one who's responsible for the decision