Give Them the Proof, Promise Plan

Summary

• When markets get more sophisticated, the first focus should be on proof.
• Always lead with proof in ads to cut through the noise and show you're legit.
• Proof can be visual or written; choose what best shows your legitimacy.
• After proof, deliver the promise of what you will provide.
• Lastly, share a clear plan on how you'll fulfill the promise.
• Stick with your current strategy but make sure to emphasize proof.

Video

How To Take Action

I would suggest focusing on proving your legitimacy first. When you're in a crowded market, showing proof that you're the real deal can help you stand out.

Step 1: Lead with Proof

• Use testimonials or case studies from happy customers. This can be videos, photos, or written testimonials.
• If you have awards or recognitions, make sure to highlight these.
• Show before-and-after results if relevant. Visual proof can be very compelling.

Step 2: Make a Promise

• Clearly state what you'll provide. Whether it’s a product or service, let your audience know what they’ll get.
• Be concise and specific. Avoid vague promises; make sure they know exactly what to expect.

Step 3: Share Your Plan

• Explain how you’re going to deliver on your promise. Break it down into simple steps that are easy to understand.
• This will help build trust because people can see that you have a clear plan.

Stick with your current strategy but make proof your priority. It’s a low-cost and high-value change that can cut through the noise in a sophisticated market.

Full Transcript

in my opinion when a market becomes more sophisticated proof promise plan which is like in all the ads you lead with proof which I think is the right track and then the promise what am I going to promise you and then here's the plan how to fulfill the promise and so the first thing I always lead with is just like it's just the proof CU it cuts through the noise like what's the proof that you guys have to show that you're legit compared to all these other companies out there is it visual proof is it written proof is it like what is this and so I think that's how I be thinking of and I probably would honestly just be sticking with what you were doing and only changing that