He Closed 55% Of His Leads
Summary
- I met a business owner who manages to close 55% of his leads, which is impressive.
- He achieves this by hiring one person with a salary of $60,000 a year.
- Her sole job is to call every lead within 60 seconds of them coming in.
- They get only two or three leads a day, but she's on it full time with no other tasks.
- This shows the importance of quick follow-ups for increasing your conversion rates.
- If you want to improve your lead conversions, dedicate someone to immediately engage with every new lead.
Video
How To Take Action
I would suggest implementing a quick follow-up strategy for your leads. Assign someone who can respond to new inquiries right away. It doesn’t have to be a full-time person if that’s not feasible. You can start by making it a part-time task or using current staff to ensure that outreach happens within 60 seconds of receiving a lead, even if it’s just a handful each day. This quick engagement can significantly boost your conversion rates.
A good way of doing this without hiring additional staff is to set up instant notifications on your phone or computer. Make it a priority to pause whatever you’re doing to engage with the lead immediately. Use tools like automated email alerts or CRM systems to keep track of incoming leads in real-time.
If you're a small business with limited leads, focus on quality rather than quantity. Prioritize speed and personal contact to create a strong first impression. Train your existing team on how to effectively engage with potential customers, emphasizing the importance of immediate responses.
If hiring is an option, consider a dedicated part-time caller with the primary responsibility of following up on leads without other distractions. This approach can still provide the benefits without the full salary commitment. Fast, personal follow-ups can make a huge difference in closing rates and are relatively low-cost and high-value changes.
