Helping A Stranger Scale Her $300K/Year Business (full video out now)
Summary
- I noticed that 1,800 clicks resulted in only 8 sales, indicating a major conversion issue. This shows that many prospects aren’t ready to buy immediately because there's only a direct sales offer without any incentives.
- To improve conversions, consider offering something valuable to incentivize prospects. This could be a lead magnet that draws their interest and encourages them to engage further.
- Make sure you know where people click. Have a clear path from click to conversion, possibly with the visibility of prices or options for more information.
- It's important to have a lead magnet that resonates with your target audience. For example, offer a style assessment that provides quick and valuable insights, using items already in their closet, to attract interest.
- Provide immediate value with low effort from potential customers. This approach can help capture more leads by showing tangible benefits upfront.
Video
How To Take Action
I would suggest implementing strategies that can turn those clicks into customers. First, think about creating a lead magnet. This should be something that your audience finds valuable but doesn't take a lot of effort on their part. For example, if you're a business consultant, offer a free guide on solving a common problem your target market faces. Or, if you're in fashion, offer a quick style assessment using clothes people already own.
Make sure this lead magnet is easy to access when someone clicks on your ad or site. This will give them a reason to stick around instead of leaving right away. Consider using simple entry forms to capture emails without asking for too much info.
Next, show a clear path from the first click to the final sale. Make navigation easy, and ensure people can find prices or additional information without jumping through hoops. This transparency builds trust, helping increase the chances of a sale.
Lastly, focus on providing upfront value. When people see immediate benefits, they're more likely to engage and consider future purchases. Even if someone isn’t ready to buy right away, the value you’ve shown can keep your brand in their mind.
