Hot Ones Sold For $82.5M
Summary
- Hot Ones sold for $82.5 million—not just because of viral content, but because they built a strong audience.
- They did more than just a show; they sold hot sauces, merch, and even created a game show.
- The key wasn't just the views—it was about gathering an audience and using that audience to sell more products.
- Having a loyal audience allows you to keep offering products, as long as they stay interested in your content.
- When making content, focus on building an audience and figuring out how you can serve them, rather than just aiming for lots of views.
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How To Take Action
I would suggest that if you're running a small business or working on personal growth, you should shift your focus from just getting attention to building a loyal audience. Think about who you're reaching and how you can serve them better. This way, you can keep offering them value over time, not just one-off products or services.
A good way of doing this is by creating content that connects with people. This doesn't have to be expensive or time-consuming. Start with simple things like weekly newsletters, short videos, or blog posts that relate to what you're selling or promoting. Make sure the content solves a problem or adds value to your audience's life.
Next, think about ways to engage with your audience beyond your main product or service. This could be through related merchandise, additional services, or even events. It's not just about selling; it's about creating an experience that keeps them coming back for more.
Consider what products or services you can introduce that align with your audience's needs. Once you understand their needs, it's easier to keep them interested and buying from you.
Remember, the key is engagement. Keep asking yourself how you can serve your audience better. By focusing on this, you don't just get views or one-time buyers; you get loyal customers who keep coming back.
