Hot Take: Selling Something Doesn’t Make You Evil
Summary
- Capitalism is unique because it allows for a mutual expression of gratitude after a transaction, indicating a mutually beneficial exchange.
- It's essential to understand that selling a product or service isn't inherently evil; it facilitates voluntary trade which is key to capitalism.
- We must distinguish between a coerced exchange, which is essentially robbery, and a voluntary exchange where both parties agree without force.
- People benefit from offers made to them; by not presenting an offer, you are potentially withholding a benefit from them.
- Reject the notion that offering something for sale is bad; embrace the concept that a voluntary sale is a positive, value-adding interaction for both parties involved.
Video
How To Take Action
I would suggest starting by changing the mindset about selling. Recognize that selling your product or service is actually helping others. When you make an offer, you're giving someone the chance to say 'yes' to something that could benefit them. So, don't be afraid to create and present offers.
A good way of doing this is by focusing on the value you're providing. What is it that makes your offer beneficial? Understand this, and you'll feel more confident in presenting it without feeling like you're doing something wrong.
Next, make sure that the exchange is always voluntary. Your customer should never feel pressured or manipulated. Keep it simple: present the product or service, explain its value, and let the customer make their decision. This way, the 'thank you' at the end of the exchange is genuine and mutual.
If you're worried about the cost and time, remember low-cost doesn't mean low-value. Sometimes, the simplest offers are the most attractive. For example, if you offer a service, could you create a basic package that doesn't take much of your time but still provides great value to the customer?
Also, think about the kind of offers you respond to. What makes you say yes? Use that as a guide to creating your offers. Make them irresistible by adding value without adding too much cost for yourself.
Lastly, let go of any thoughts that selling is bad. By confidently presenting your offers, you're not only growing your business but also enriching the lives of your customers. Remember, when both parties benefit, that's the beauty of capitalism at work.
Quotes by Alex Hormozi
"capitalism is the only system where both people say thank you after an exchange"
– Alex Hormozi
"it means both parties are better"
– Alex Hormozi
"the big part of capitalism has to be voluntary exchange"
– Alex Hormozi
"if there's coercion, right, if someone threatens you, that's different"
– Alex Hormozi
"you're literally preventing people from having a benefit by not making the offer"
– Alex Hormozi
Full Transcript
capitalism is the only system where both people say thank you after an exchange it means both parties are better you have to get around the like someone selling me something makes them evil the big part of capitalism has to be voluntary exchange now if there's coercion right if someone threatens you that's different that's just a form of robbery but if I say would you like this thing and the other person says yes and they give me money and I give them the thing no harm was done all right so you have to get over this belief about like selling something or making an offer is somehow bad you're literally preventing people from having a benefit by not making the offer