How Brand Influences People…
Summary
- Brand can change how people see the product.
- The product needs to be good enough, without any major flaws.
- It may not be the best it can be, but it should avoid immediate problems.
- A strong brand can take a good product and make the experience better for the customer.
- Brand can affect how people see the value of the product.
- If I want to charge a premium price, I need to make sure the product is excellent.
- A well-thought-out product reinforces the love for my brand.
- Never let the brand carry a product that isn't up to par; it could hurt customer trust.
Video
How To Take Action
I would suggest implementing a few strategies to leverage the power of branding and improve your product quality for personal growth or your small business.
First, take a critical look at your product. Ensure it's "good enough" by fixing any glaring issues so customers don't encounter immediate problems. This doesn't mean making it perfect but removing major flaws that could turn people off right away.
Next, work on building a strong brand. This involves consistent messaging, visuals, and experiences that align with what you want your customers to feel and think about your product. A solid brand can elevate a good product to something great in the eyes of your customers. Spend time on simple, cost-effective branding elements like a memorable logo, a catchy tagline, or an engaging social media presence.
If you plan to charge a premium price, your product needs to be excellent. In this context, "excellent" means it provides clear value and exceeds customer expectations. Ensure the product aligns with the high standards your brand promises. This could involve better packaging, enhanced features, or superior customer service, which don't always require heavy investments but can significantly impact perceived value.
Lastly, never let your brand carry a substandard product. This approach might give you short-term gains, but it will ultimately damage customer trust and hurt your business in the long run. Always strive for your product to match the image your brand projects.
By focusing on these low-cost, high-value strategies, you'll create a solid foundation for long-term growth and customer loyalty.
Full Transcript
brand can influence how people see the product so if the product is what I would call good enough it doesn't have any holes in it now is it the highest quality of possibly could be maybe not but it's good enough that no one's going to find an immediate problem with the product that's where brand can carry you the extra distance to still make it a positive experience for the person and so brand in a very real way can affect how people perceive value through products if I'm going to charge a premium price I absolutely want to make sure that the product is dialed so that I only further reinforce how much they like my brand rather than let my brand carry me or at worst have it conflict with the impression that I gave them of the thing they were going to buy prior to them buying it
